HubSpot Marketing

JorieMunroe
Inbound Professor
Inbound Professor

Components of an Optimized Email

In order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them. This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- because increasing those metrics gives us more opportunities to convert our readers into leads.

 

So how do you optimize your emails to ensure you’re audience is excited to open and interact with your marketing emails? What advice would you give?

 

For example, one of my favorite ways to optimize an email is through personalization! Show your audience that you understand their problems and that you are there to help them solve them.

 

In that way, personalization goes beyond addressing the email to the person’s first name. Leverage the demographic and behavioral data you have about your readers by including it in your emails.

 

You can use their company name, their location, their role at their company, the pages they’ve viewed on your site, items they’ve previously purchased, and so much more. Be creative! Mass marketing isn’t effective anymore. Find ways to show your readers that you’re customizing your message to them.

 

*To learn more about this, check out the Understanding Email in HubSpot lesson via HubSpot Academy. 

bsorden
Participant

Components of an Optimized Email

We use personlization in our emails. I would also like to start sending interactive emails. (Kinectic) Custoemrs can hover over an image to get more info etc.

AOBarton
Member

Components of an Optimized Email

Clear and concise, always keeping your goal in mind. 

SSuruchi
Member

Components of an Optimized Email

Hi,

 

Keep it short ans simple. Have a clear subject line and always include the next steps towards the end of the e-mail.

 

Thanks,

Soumya

apurva
Member

Components of an Optimized Email

1. Opt-in Option
2. Mobile-Friendly Design
3. Follow through
4. Clear objective
5. List segmentation
6. Personalization
7. Error-free content
8. Emphasis on Value
9. Good Shareability
10. Conducting Pre-send tests
11. Good deliverability
12. Follow-up analysis

Leadmagnet
Contributor

Components of an Optimized Email

Right. Totally agree!

JOBrien3
Member

Components of an Optimized Email

A very effective tactic is to personalize emails based on a need you've deduced through either tracking or previous interactions.  For example, write and automate an email to make a recommendation of an ebook you have available to customers you've tracked visiting your page that discusses that topic.

MLitwa
Participant

Components of an Optimized Email

One of the the keys to optimizing emails is by having a clean contact database.  This can include removing contacts who have unsubscribed, duplicates, contacts with no email address, and those who haven't opened any email in over a year.  This will insure that your emails are only going to your most engaged leads and customers.

EEllington
Member

Components of an Optimized Email

personalize and keep it brief

MLamothe
Member

Components of an Optimized Email

Make it personal, friendly and short. 

LBourland
Contributor

Components of an Optimized Email

Test, test, and test some more. Never stop improving!

MHeimlich
Participant

Components of an Optimized Email

Keeping it short, one scroll, clean, with interesting graphics.

Kestrel
Participant | Partner
Participant | Partner

Components of an Optimized Email

Clean design, useful information.

RHirani80
Participant | Partner
Participant | Partner

Components of an Optimized Email

Emojis and Subject Line are the main key turners

JuliaLindemon
Member

Components of an Optimized Email

Keeping it short and within one scroll! 

SBASS
Contributor

Components of an Optimized Email

Yes! Exactly.

0 Upvotes
StephC
Participant

Components of an Optimized Email

Use interesting graphics or images that speak to your message.

MHolmes
Member

Components of an Optimized Email

- Personalisation in the subject line

- Emoji's and engaging langage in the subject line

- Short subject lines

- Multimedia content

- A/B testing to identify the best time to send them

Leadmagnet
Contributor

Components of an Optimized Email

Totally agree!

ParthaSaha
Member

Components of an Optimized Email

Personalization is a great way to grab attention. Also add some catchy key words and emoji

StineHolmgaard
Participant

Components of an Optimized Email

Never include too many CTA's keeping it to a few results in a better clickrate

PRaj1
Participant

Components of an Optimized Email

Should have clear data for understaing the marketing metrics