CTA Copywriting Tips

[JorieMunroe]

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

Below are a few examples of the types of CTAs you might use in marketing materials:

• Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
• Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
• Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

[09341]

Learn More

[KHolt]

Join us

[RCabanjin]

depends on your end goal. It could me Learn More, Start Now, Save Now...

[kannitha]

I prefer "Try for free" because it provides the customer on what benefit they will receive after clicking on the button

[gibranding]

I like "Claim for Offer" or "Get it Free"

[NTelecky]

"Show me"  or "Start free"

[HBahsoun]

We try to actually describe the action intended and include a temporality (now, in XX secs, etc...)

Beyond that, we try to keep it as concise as possible and not use complex words

[KS2022]

We use Hubspot as a way to engage prospective employees, so we use CTAs a bit differently. We use 'apply now' ,  'join us' , 'subscribe', or 'learn more' most often, but I love the ideas below like 'get started today' or 'go for it' those are super fun

[NTelecky]

I like "go for it"

[KBallard]

"Register Today"

[BTownshend]

"Try" definitely works well for us. 

[HIm]

Regitster now and get 10% discount! 

[LLabissiere]

join us

[PTurner]

Get started, now!

[SMalcom]

Join Today! Subscribe Now! Learn more.

[AmirWagih]

Using smart content to personalize CTAs is an effective practice.

[MMalo]

Get started today! Learn more

[AHill5]

I like the idea and feel of "claim now," and "join us." Join us seems warm and approachable/friendly and claim now seems to apply more value to the gift, content, appointment, etc., that you're offering.  🐵

[IPeretrutov]

Go for it! 

[JacobGarcia16]

"A boost Promotion only available today" is a phrase a company I worked for would implement all the time.