Jul 11, 20218:16 AM - edited Aug 12, 20219:26 AM
Inbound Professor
CTA Copywriting Tips
As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.
Below are a few examples of the types of CTAs you might use in marketing materials:
Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.
What are your favorite phrases to use when pointing to different products or content offers?
Here are some CTA copywriting tips to help you create more effective calls to action:
Be clear and concise: Your CTA should be clear and easy to understand. Use simple language and avoid jargon or technical terms that your audience may not understand.
Use action-oriented language: Your CTA should use action-oriented language that encourages your audience to take action. Use verbs like "register," "download," "subscribe," or "buy" to prompt your audience to take the next step.
Create a sense of urgency: Adding a sense of urgency to your CTA can help to encourage your audience to take action right away. Use phrases like "limited time offer," "don't miss out," or "act now" to create a sense of urgency.
Highlight the benefits: Your CTA should clearly communicate the benefits of taking action. Explain why your audience should click your button or follow your link and what they will gain from doing so.
Make it visually appealing: Your CTA should stand out visually on your website or landing page. Use contrasting colors, bold text, or an eye-catching design to make your CTA more noticeable and increase its click-through rate.
Test and refine: Test different CTAs and refine your copy to improve its effectiveness. Use A/B testing to compare different versions of your CTA and see which one generates the most clicks or conversions.
So much of copywriting, including CTAs, is subject to your company's (and industry, sometimes) voice or tone. Personally though, I'm a fan of more conversational language as it feels more personal. CTAs that get my attenion are phrases like: "Save My Seat!", "**bleep**, yes!", "Gimme", "It's Mine Now", etc.
It's important to use clear and concise language that accurately represents the product or service being offered to help users understand what they're clicking on and what they can expect to find. Additionally, including specific calls-to-action like "get now" or "download" can help motivate users to take action.
