Jul 11, 20218:16 AM - edited Aug 12, 20219:26 AM
HubSpot Employee
CTA Copywriting Tips
As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.
Below are a few examples of the types of CTAs you might use in marketing materials:
Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.
What are your favorite phrases to use when pointing to different products or content offers?
So much of copywriting, including CTAs, is subject to your company's (and industry, sometimes) voice or tone. Personally though, I'm a fan of more conversational language as it feels more personal. CTAs that get my attenion are phrases like: "Save My Seat!", "**bleep**, yes!", "Gimme", "It's Mine Now", etc.
It's important to use clear and concise language that accurately represents the product or service being offered to help users understand what they're clicking on and what they can expect to find. Additionally, including specific calls-to-action like "get now" or "download" can help motivate users to take action.
I think it depends on your brand/ToV as to how conversational you should be - have a read, have a look, why not join us? Fancy a chat? See how it works, etc
I haven't found a CTA that resonates with me yet. I like the suggestion about using the word "claim" instead of "get" or "download". I will be using that and changing some of my CTAs very soon.
Personally, I love "Check it out!" This CTA is very versatile and seems a bit more conversational than "Learn more," which I admittedly do use a lot as well.
It's good to get creative with you CTA language as long as it aligns with your offer. One CTA that did well for us when promoting a webinar registration was "Get Smarter"
Keeping language simple, exciting, attractive, engaging, and delightful will help customers navigate your website. Remember to use the SMART method and follow the creative examples in the posts.
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