HubSpot Marketing

JorieMunroe
Inbound Professor
Inbound Professor

CTA Copywriting Tips

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

 

Below are a few examples of the types of CTAs you might use in marketing materials:

  • Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
  • Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
  • Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

 

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

563 Replies 563
KLiz
Participant

CTA Copywriting Tips

- Join now

- Try

- Submit

smithcandicerae
Contributor

CTA Copywriting Tips

So much of copywriting, including CTAs, is subject to your company's (and industry, sometimes) voice or tone. Personally though, I'm a fan of more conversational language as it feels more personal. CTAs that get my attenion are phrases like: "Save My Seat!", "**bleep**, yes!", "Gimme", "It's Mine Now", etc.

SAmanollahi
Member

CTA Copywriting Tips

  1. "Discover [Product/Service Name]"
  2. "Check out [Product/Service Name]"
  3. "Learn more about [Product/Service Name]"
  4. "Explore [Product/Service Name]"
  5. "Get [Product/Service Name] Now"
  6. "Download [Product/Service Name]"
  7. "Try [Product/Service Name] Today"
  8. "Access [Product/Service Name]"
  9. "See [Product/Service Name] in Action"
  10. "Get Your Free [Product/Service Name]"

It's important to use clear and concise language that accurately represents the product or service being offered to help users understand what they're clicking on and what they can expect to find. Additionally, including specific calls-to-action like "get now" or "download" can help motivate users to take action.

 
HBulutSajed
Participant

CTA Copywriting Tips

Three word max four to call an action start with verb of course. 

SAmanollahi
Member

CTA Copywriting Tips

  1. Check out this...
  2. Take a look at...
  3. Discover...
  4. Learn more about...
  5. Get your hands on...
  6. Explore...
  7. Find out more...
  8. Access...
  9. Try out...
  10. Download...
whitneyobrien
Participant

CTA Copywriting Tips

Start with a verb.

AndersonC
Member

CTA Copywriting Tips

Sometimes talking in first person could works, "I want it" for example

EmskiOnHubSpot
Participant

CTA Copywriting Tips

I think it depends on your brand/ToV as to how conversational you should be - have a read, have a look, why not join us? Fancy a chat? See how it works, etc

Jeannairene68
Contributor

CTA Copywriting Tips

I haven't found a CTA that resonates with me yet. I like the suggestion about using the word "claim" instead of "get" or "download". I will be using that and changing some of my CTAs very soon. 

SJordan56
Participant

CTA Copywriting Tips

Personally, I love "Check it out!" This CTA is very versatile and seems a bit more conversational than "Learn more," which I admittedly do use a lot as well.

EWilson38
Member

CTA Copywriting Tips

Using verbs that are straightforward and tells readers exactly what they can expect on the other side of the link:

  • See all buying options
  • Try codebase for free
  • Create an event
  • Read the case study
  • Register now for a discount
AHassan24
Member

CTA Copywriting Tips

use free tools first 

0 Upvotes
TBlunt
Member

CTA Copywriting Tips

free trials and free tools

0 Upvotes
FNoreskar
Participant

CTA Copywriting Tips

"Claim offer"

I love it as it has, as Jorie said, a sense of urgency.

cdegobbi13
Member

CTA Copywriting Tips

It's good to get creative with you CTA language as long as it aligns with your offer. One CTA that did well for us when promoting a webinar registration was "Get Smarter"

MCox6
Member

CTA Copywriting Tips

Keeping language simple, exciting, attractive, engaging, and delightful will help customers navigate your website.  Remember to use the SMART method and follow the creative examples in the posts.

kelvinoyibo
Participant

CTA Copywriting Tips

claim 50% discount now!

KJones0
Contributor

CTA Copywriting Tips

"Learn more" 
"Download the guide now" 

"Subscribe now" 
"Listen now" 

PBarbhuiya
Participant

CTA Copywriting Tips

CTA Copywriting Tips

Save today

Download now

Start today

JCBenares
Participant

CTA Copywriting Tips

My favorite phrases are

  • Smash that like button
  • Follow for more tips
  • Subscribe to win

 

GLivingston4
Participant

CTA Copywriting Tips

Smash that like button. Love it.