HubSpot Marketing

JorieMunroe
Professor de Inbound
Professor de Inbound

CTA Copywriting Tips

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

 

Below are a few examples of the types of CTAs you might use in marketing materials:

  • Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
  • Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
  • Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

 

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

576 Respostas 576
Jeannairene68
Colaborador(a)

CTA Copywriting Tips

I haven't found a CTA that resonates with me yet. I like the suggestion about using the word "claim" instead of "get" or "download". I will be using that and changing some of my CTAs very soon. 

SJordan56
Participante

CTA Copywriting Tips

Personally, I love "Check it out!" This CTA is very versatile and seems a bit more conversational than "Learn more," which I admittedly do use a lot as well.

EWilson38
Membro

CTA Copywriting Tips

Using verbs that are straightforward and tells readers exactly what they can expect on the other side of the link:

  • See all buying options
  • Try codebase for free
  • Create an event
  • Read the case study
  • Register now for a discount
AHassan24
Membro

CTA Copywriting Tips

use free tools first 

0 Avaliação positiva
TBlunt
Membro

CTA Copywriting Tips

free trials and free tools

0 Avaliação positiva
FNoreskar
Participante

CTA Copywriting Tips

"Claim offer"

I love it as it has, as Jorie said, a sense of urgency.

cdegobbi13
Membro

CTA Copywriting Tips

It's good to get creative with you CTA language as long as it aligns with your offer. One CTA that did well for us when promoting a webinar registration was "Get Smarter"

MCox6
Membro

CTA Copywriting Tips

Keeping language simple, exciting, attractive, engaging, and delightful will help customers navigate your website.  Remember to use the SMART method and follow the creative examples in the posts.

kelvinoyibo
Participante

CTA Copywriting Tips

claim 50% discount now!

KJones0
Colaborador(a)

CTA Copywriting Tips

"Learn more" 
"Download the guide now" 

"Subscribe now" 
"Listen now" 

PBarbhuiya
Participante

CTA Copywriting Tips

CTA Copywriting Tips

Save today

Download now

Start today

JCBenares
Participante

CTA Copywriting Tips

My favorite phrases are

  • Smash that like button
  • Follow for more tips
  • Subscribe to win

 

GLivingston4
Participante

CTA Copywriting Tips

Smash that like button. Love it.

GDunn3
Membro

CTA Copywriting Tips

The one that struck me is claim your 6 month trial now. that shows interest, and shows the potential client we are willing to have them try it. 

sadirahmanbd
Colaborador(a)

CTA Copywriting Tips

great design and layout

0 Avaliação positiva
TomasFochNalle
Membro

CTA Copywriting Tips

- I must admit the first one really got me: "Try for free";

- I think "Download now" or "Click to try it" (and their variants) are the ones that are interest me the most since my main topic is software/SaaS;

- I'm quite curious about acquiring a deeper comprehension of the shareware strategy adopted by many software/SaaS companies throughout the history of CS.

0 Avaliação positiva
CHadley
Membro

CTA Copywriting Tips

Try for free now

Sign up now for a 1-month free subscription

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LSchreiber
Membro | Parceiro Platinum
Membro | Parceiro Platinum

CTA Copywriting Tips

Sign up for your FREE online demo

Talk to a consultant today

Download your eBook now

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SGamit
Membro

CTA Copywriting Tips

Free sign up

try now

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AKalima
Membro

CTA Copywriting Tips

Join Now

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TanuSobti
Membro

CTA Copywriting Tips

Explore now!

Try it for free!

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