HubSpot Marketing

JorieMunroe
Professor de Inbound
Professor de Inbound

CTA Copywriting Tips

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

 

Below are a few examples of the types of CTAs you might use in marketing materials:

  • Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
  • Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
  • Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

 

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

568 Respostas 568
kelvinoyibo
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KJones0
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CTA Copywriting Tips

"Learn more" 
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PBarbhuiya
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CTA Copywriting Tips

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JCBenares
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CTA Copywriting Tips

My favorite phrases are

  • Smash that like button
  • Follow for more tips
  • Subscribe to win

 

GLivingston4
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CTA Copywriting Tips

Smash that like button. Love it.

GDunn3
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CTA Copywriting Tips

The one that struck me is claim your 6 month trial now. that shows interest, and shows the potential client we are willing to have them try it. 

sadirahmanbd
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CTA Copywriting Tips

great design and layout

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TomasFochNalle
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CTA Copywriting Tips

- I must admit the first one really got me: "Try for free";

- I think "Download now" or "Click to try it" (and their variants) are the ones that are interest me the most since my main topic is software/SaaS;

- I'm quite curious about acquiring a deeper comprehension of the shareware strategy adopted by many software/SaaS companies throughout the history of CS.

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bkmarketing
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CTA Copywriting Tips

I think image CTA is the best way to get the attention. since i am a student of SEO  i find bunch of interesting CTA's, for e.g. Convert Traffic into Revenue -> Sign up for free SEo Audit 

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