CTA Copywriting Tips

JorieMunroe
HubSpot Employee
HubSpot Employee

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

 

Below are a few examples of the types of CTAs you might use in marketing materials:

  • Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
  • Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
  • Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

 

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

605 Replies 605
AhmedHasanHafiz
Participant

Click here to begin!

Join us here for free!

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PSchuh
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Sign up now

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WaidJ
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Click here to begin!

Join us here for free!

Welcome aboard! 

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SHalsema
Member

Register Now

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Learning More

Contact Us

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NMelnyk5
Member

More news
Download for free
Call now

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JKoh
Member

Join now

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LPeart
Participant

Click HERE to get started!

mwims001
Participant

Provide Value-It doesn’t matter if something is free or costs thousands. If the customer finds it valuable, price is no object. 

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Emildeca1
Member

Let's Get Started Now

Begin Your Journey Here

Join Us Today

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Atbtk
Member

I personally like learn more to give the customer the decision to select.

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LZarzur
Member

Join now!

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BWei
Member

try it for free

0 Upvotes
amery_ellein
Participant

Our agency likes to open by posing a question with the solution as the CTA. 

Ex. Want guidance in how to scale your business for long-term success? 

CTA: Book a Demo!

CKeeler3
Member

We often use Click For More Offers or Find Out More

DKennedy91
Member

Join us

0 Upvotes
KPanchal
Participant

It should lead users to take action. 

AnimeshGupta
Participant

A CTA should have:

  • An actionable language.
  • It should be aligned with the landing page copy.
  • Include a clear value proposition.
  • It should be BIG and bright visually.
DTarasov
Member

Register has been working awesome for quite a while

 

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KWatsonMotobyo
Participant

I like:

Try free, Now!

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MKhan85
Member

we follow these three religiously; 

- Simple

- Precise/Concise

- Easy to understand

0 Upvotes
oAdejumo
Member

Clear messages goes to More Conversions!!

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