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Re: CTA Copywriting Tips

JorieMunroe
HubSpot Employee
HubSpot Employee

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

 

Below are a few examples of the types of CTAs you might use in marketing materials:

  • Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
  • Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
  • Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

 

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

605 Replies 605
GDunn3
Member

The one that struck me is claim your 6 month trial now. that shows interest, and shows the potential client we are willing to have them try it. 

sadirahmanbd
Contributor

great design and layout

0 Upvotes
TomasFochNalle
Member

- I must admit the first one really got me: "Try for free";

- I think "Download now" or "Click to try it" (and their variants) are the ones that are interest me the most since my main topic is software/SaaS;

- I'm quite curious about acquiring a deeper comprehension of the shareware strategy adopted by many software/SaaS companies throughout the history of CS.

0 Upvotes
CHadley
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Try for free now

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LSchreiber
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AKalima
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TanuSobti
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07945
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dhsj

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bkmarketing
Participant

I think image CTA is the best way to get the attention. since i am a student of SEO  i find bunch of interesting CTA's, for e.g. Convert Traffic into Revenue -> Sign up for free SEo Audit 

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rmuti
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MCastro84
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KDawson8789
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PKumar842
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EInnes
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cqburris
Participant | Elite Partner
Participant | Elite Partner

Use more conversational CTAs.  For example, "Yes, Give Me A Free Quote" rather than "Free Quote" 

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RoselineKp
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JuliaTong
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