HubSpot Marketing

JorieMunroe
Inbound Professor
Inbound Professor

CTA Copywriting Tips

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

 

Below are a few examples of the types of CTAs you might use in marketing materials:

  • Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
  • Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
  • Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

 

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

529 Replies 529
PKumar842
Member

CTA Copywriting Tips

Claim your offer now.

Don't miss the offer.

0 Upvotes
TGoon74
Member

CTA Copywriting Tips

Get Started Now.

Go Premium 

Wanna Win?

 

0 Upvotes
EInnes
Member

CTA Copywriting Tips

Save today

Download now

Start today

0 Upvotes
cqburris
Participant | Elite Partner
Participant | Elite Partner

CTA Copywriting Tips

Use more conversational CTAs.  For example, "Yes, Give Me A Free Quote" rather than "Free Quote" 

0 Upvotes
RoselineKp
Member

CTA Copywriting Tips

Sign Up Now!
Download Now!

Subscribe Today!

Claim Your Free [value prop]

 

JuliaTong
Contributor

CTA Copywriting Tips

Join us

Download

Learn more

Get Coupon Now

0 Upvotes
SHyder1
Participant

CTA Copywriting Tips

Join us Free

Click HERE to download

Download now

Click here to Subscribe

0 Upvotes
AhmedHasanHafiz
Participant

CTA Copywriting Tips

Click HERE to get started!

AhmedHasanHafiz
Participant

CTA Copywriting Tips

Click here to begin!

Join us here for free!

Welcome aboard!

0 Upvotes
PSchuh
Member

CTA Copywriting Tips

Sign up now

Get more information

0 Upvotes
WaidJ
Member

CTA Copywriting Tips

Click here to begin!

Join us here for free!

Welcome aboard! 

0 Upvotes
SHalsema
Member

CTA Copywriting Tips

Register Now

Get Started

Learning More

Contact Us

0 Upvotes
NMelnyk5
Member

CTA Copywriting Tips

More news
Download for free
Call now

0 Upvotes
JKoh
Member

CTA Copywriting Tips

Join now

0 Upvotes
LPeart
Participant

CTA Copywriting Tips

Click HERE to get started!

mwims001
Participant

CTA Copywriting Tips

Provide Value-It doesn’t matter if something is free or costs thousands. If the customer finds it valuable, price is no object. 

0 Upvotes
Emildeca1
Member

CTA Copywriting Tips

Let's Get Started Now

Begin Your Journey Here

Join Us Today

0 Upvotes
Atbtk
Member

CTA Copywriting Tips

I personally like learn more to give the customer the decision to select.

0 Upvotes
LZarzur
Member

CTA Copywriting Tips

Join now!

0 Upvotes
BWei
Member

CTA Copywriting Tips

try it for free

0 Upvotes
amery_ellein
Participant

CTA Copywriting Tips

Our agency likes to open by posing a question with the solution as the CTA. 

Ex. Want guidance in how to scale your business for long-term success? 

CTA: Book a Demo!