CTA Copywriting Tips

[JorieMunroe]

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

Below are a few examples of the types of CTAs you might use in marketing materials:

• Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
• Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
• Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

[AnimeshGupta]

A CTA should have:

• An actionable language.
• It should be aligned with the landing page copy.
• Include a clear value proposition.
• It should be BIG and bright visually.

[DTarasov]

Register has been working awesome for quite a while

[KWatsonMotobyo]

I like:

Try free, Now!

Let's Chat

Get Started

[MKhan85]

we follow these three religiously; 

- Simple

- Precise/Concise

- Easy to understand

[oAdejumo]

Clear messages goes to More Conversions!!

[JulieMaines]

Recently saw this one... instead of "submit" on a contact form, they used "Let's chat."

[AKostenko]

Schedule Free Consultation

Start FreeTrial 

Sign Me Up

[amaguire2]

Read more

sign me up

get your copy

[AGiunta]

kljgdfksjdlklgjf

[CSchichtel]

This person is funny…I've noticed the same name dumping random letters into every prompted "join the converstaion" stop in the training. …and they're collecting more badges than me.

[PJayasundara]

Sign up 

show me more 

start free trial 

contact us

register 

get started 

[mentorworks]

Agree with a lot of the conventional wisdom in this thread; the well-tested and proven out tactics I use are:

* 3 is the magic number, i.e. 3 short words

* Always Use Initial Caps

* Go BIG and bright visually

My best performers have been:

Let's Get Started

Sign Me Up

Try It Now

Get More Info

Show Me More

[LTyagi]

Try now

Read more

Get in touch

Get started

Create account

[Saajid0]

I like to imply possession in my CTAs:
'Claim Your Whitepaper Now'

'Reserve Your Seat Today'

'Start Listening Here'

[SoubhikMaity]

Get your copy!

Save me Money!

Oh, I am all in!

Wana have it!

Yes!

No!

Hmm...give it to me!

[SoubhikMaity]

Clear messages goes to More Conversions!!!

[RSawhney0]

Contact US

Regiester

[LMcCarthy6]

Try now

Read more

Get in touch 

Get started

Create account

[nehagupta]

A few that we use - 

Schedule Free Consultation

Contact Us 

Download Free White Paper 

Book Your Seat Now

[LRisoli]

I like to include the word "Now" on CTA's where possible. It adds immediacy and it feels quite authoritative.
That word tends to makes me click! 😂

[KGlode]

Great information, thanks.