HubSpot Marketing

JorieMunroe
Professor de Inbound
Professor de Inbound

CTA Copywriting Tips

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

 

Below are a few examples of the types of CTAs you might use in marketing materials:

  • Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
  • Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
  • Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

 

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

574 Respostas 574
LZarzur
Membro

CTA Copywriting Tips

Join now!

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BWei
Membro

CTA Copywriting Tips

try it for free

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amery_ellein
Participante

CTA Copywriting Tips

Our agency likes to open by posing a question with the solution as the CTA. 

Ex. Want guidance in how to scale your business for long-term success? 

CTA: Book a Demo!

CKeeler3
Membro

CTA Copywriting Tips

We often use Click For More Offers or Find Out More

DKennedy91
Membro

CTA Copywriting Tips

Join us

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KPanchal
Participante

CTA Copywriting Tips

It should lead users to take action. 

AnimeshGupta
Participante

CTA Copywriting Tips

A CTA should have:

  • An actionable language.
  • It should be aligned with the landing page copy.
  • Include a clear value proposition.
  • It should be BIG and bright visually.
DTarasov
Membro

CTA Copywriting Tips

Register has been working awesome for quite a while

 

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KWatsonMotobyo
Participante

CTA Copywriting Tips

I like:

Try free, Now!

Let's Chat

Get Started

MKhan85
Membro

CTA Copywriting Tips

we follow these three religiously; 

- Simple

- Precise/Concise

- Easy to understand

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oAdejumo
Membro

CTA Copywriting Tips

Clear messages goes to More Conversions!!

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JulieMaines
Membro

CTA Copywriting Tips

Recently saw this one... instead of "submit" on a contact form, they used "Let's chat."

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AKostenko
Participante

CTA Copywriting Tips

Schedule Free Consultation

Start FreeTrial 

Sign Me Up

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amaguire2
Participante

CTA Copywriting Tips

Read more

sign me up

get your copy

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AGiunta
Membro | Parceiro Elite
Membro | Parceiro Elite

CTA Copywriting Tips

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CSchichtel
Membro

CTA Copywriting Tips

This person is funny…I've noticed the same name dumping random letters into every prompted "join the converstaion" stop in the training. …and they're collecting more badges than me.

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PJayasundara
Membro

CTA Copywriting Tips

Sign up 

show me more 

start free trial 

contact us

register 

get started 

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mentorworks
Participante

CTA Copywriting Tips

Agree with a lot of the conventional wisdom in this thread; the well-tested and proven out tactics I use are:

 

* 3 is the magic number, i.e. 3 short words

* Always Use Initial Caps

* Go BIG and bright visually

 

My best performers have been:

 

Let's Get Started

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Try It Now

Get More Info

Show Me More

LTyagi
Membro

CTA Copywriting Tips

Try now

Read more

Get in touch

Get started

Create account

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Saajid0
Membro

CTA Copywriting Tips

I like to imply possession in my CTAs:
'Claim Your Whitepaper Now'

'Reserve Your Seat Today'

'Start Listening Here'

 

SoubhikMaity
Membro

CTA Copywriting Tips

Get your copy!

Save me Money!

Oh, I am all in!

Wana have it!

Yes!

No!

Hmm...give it to me!

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