HubSpot Marketing

JorieMunroe
Inbound Professor
Inbound Professor

CTA Copywriting Tips

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

 

Below are a few examples of the types of CTAs you might use in marketing materials:

  • Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
  • Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
  • Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

 

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

563 Replies 563
JulieMaines
Member

CTA Copywriting Tips

Recently saw this one... instead of "submit" on a contact form, they used "Let's chat."

0 Upvotes
AKostenko
Participant

CTA Copywriting Tips

Schedule Free Consultation

Start FreeTrial 

Sign Me Up

0 Upvotes
amaguire2
Participant

CTA Copywriting Tips

Read more

sign me up

get your copy

0 Upvotes
AGiunta
Member | Elite Partner
Member | Elite Partner

CTA Copywriting Tips

kljgdfksjdlklgjf

0 Upvotes
CSchichtel
Member

CTA Copywriting Tips

This person is funny…I've noticed the same name dumping random letters into every prompted "join the converstaion" stop in the training. …and they're collecting more badges than me.

0 Upvotes
PJayasundara
Member

CTA Copywriting Tips

Sign up 

show me more 

start free trial 

contact us

register 

get started 

0 Upvotes
mentorworks
Participant

CTA Copywriting Tips

Agree with a lot of the conventional wisdom in this thread; the well-tested and proven out tactics I use are:

 

* 3 is the magic number, i.e. 3 short words

* Always Use Initial Caps

* Go BIG and bright visually

 

My best performers have been:

 

Let's Get Started

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Try It Now

Get More Info

Show Me More

LTyagi
Member

CTA Copywriting Tips

Try now

Read more

Get in touch

Get started

Create account

0 Upvotes
Saajid0
Member

CTA Copywriting Tips

I like to imply possession in my CTAs:
'Claim Your Whitepaper Now'

'Reserve Your Seat Today'

'Start Listening Here'

 

SoubhikMaity
Member

CTA Copywriting Tips

Get your copy!

Save me Money!

Oh, I am all in!

Wana have it!

Yes!

No!

Hmm...give it to me!

0 Upvotes
SoubhikMaity
Member

CTA Copywriting Tips

Clear messages goes to More Conversions!!!

0 Upvotes
RSawhney0
Member

CTA Copywriting Tips

Contact US

Regiester

 

0 Upvotes
LMcCarthy6
Participant

CTA Copywriting Tips

Try now

Read more

Get in touch 

Get started

Create account

 

0 Upvotes
nehagupta
Participant

CTA Copywriting Tips

A few that we use - 

Schedule Free Consultation

Contact Us 

Download Free White Paper 

Book Your Seat Now

0 Upvotes
LRisoli
Contributor

CTA Copywriting Tips

I like to include the word "Now" on CTA's where possible. It adds immediacy and it feels quite authoritative.
That word tends to makes me click! 😂

KGlode
Contributor

CTA Copywriting Tips

Great information, thanks.   

0 Upvotes
LMitch
Contributor

CTA Copywriting Tips

I like to imply possession in my CTAs:
'Claim Your Whitepaper Now'

'Reserve Your Seat Today'

'Start Listening Here'

'Gain Smarts' (a little more fun for getting a whitepaper - depends on context)

AASHNAKAPOOR
Member

CTA Copywriting Tips

THANKS FOR SHARING, AMAZING CONTENT

0 Upvotes
gkarir
Member

CTA Copywriting Tips

great

0 Upvotes
Sana1707
Member

CTA Copywriting Tips

Register Now, Call Us Today, Submit

0 Upvotes
DBhatt
Member

CTA Copywriting Tips

Should be eye catching and attractive

0 Upvotes