HubSpot Marketing

JorieMunroe
Inbound Professor
Inbound Professor

CTA Copywriting Tips

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

 

Below are a few examples of the types of CTAs you might use in marketing materials:

  • Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
  • Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
  • Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

 

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

576 Replies 576
Saajid0
Member

CTA Copywriting Tips

I like to imply possession in my CTAs:
'Claim Your Whitepaper Now'

'Reserve Your Seat Today'

'Start Listening Here'

 

SoubhikMaity
Member

CTA Copywriting Tips

Get your copy!

Save me Money!

Oh, I am all in!

Wana have it!

Yes!

No!

Hmm...give it to me!

0 Upvotes
SoubhikMaity
Member

CTA Copywriting Tips

Clear messages goes to More Conversions!!!

0 Upvotes
RSawhney0
Member

CTA Copywriting Tips

Contact US

Regiester

 

0 Upvotes
LMcCarthy6
Participant

CTA Copywriting Tips

Try now

Read more

Get in touch 

Get started

Create account

 

0 Upvotes
nehagupta
Participant

CTA Copywriting Tips

A few that we use - 

Schedule Free Consultation

Contact Us 

Download Free White Paper 

Book Your Seat Now

0 Upvotes
LRisoli
Contributor

CTA Copywriting Tips

I like to include the word "Now" on CTA's where possible. It adds immediacy and it feels quite authoritative.
That word tends to makes me click! 😂

KGlode
Contributor

CTA Copywriting Tips

Great information, thanks.   

0 Upvotes
LMitch
Contributor

CTA Copywriting Tips

I like to imply possession in my CTAs:
'Claim Your Whitepaper Now'

'Reserve Your Seat Today'

'Start Listening Here'

'Gain Smarts' (a little more fun for getting a whitepaper - depends on context)

AASHNAKAPOOR
Member

CTA Copywriting Tips

THANKS FOR SHARING, AMAZING CONTENT

0 Upvotes
gkarir
Member

CTA Copywriting Tips

great

0 Upvotes
Sana1707
Member

CTA Copywriting Tips

Register Now, Call Us Today, Submit

0 Upvotes
DBhatt
Member

CTA Copywriting Tips

Should be eye catching and attractive

0 Upvotes
LShovlin
Member

CTA Copywriting Tips

Register here

0 Upvotes
BAnand
Member

CTA Copywriting Tips

Tailor your CTA to the type of content. 

0 Upvotes
iamdejesus
Contributor

CTA Copywriting Tips

Get Protected Today, Learn More, Read More.

0 Upvotes
Ritika_Anand
Member

CTA Copywriting Tips

To the point

0 Upvotes
RFord0
Member

CTA Copywriting Tips

Get your free download, Enroll now, Free trial, 

0 Upvotes
GDejesus
Participant

CTA Copywriting Tips

Short and concise! Make it big and be creative!

MAmid
Member

CTA Copywriting Tips

Short and clear, Make it Big

0 Upvotes
GZenker
Member

CTA Copywriting Tips

Great ideas in all of these posts

0 Upvotes