CTA Copywriting Tips

[JorieMunroe]

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

Below are a few examples of the types of CTAs you might use in marketing materials:

• Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
• Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
• Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

[ALajthia]

Claim yours

[TCelline]

We're pretty simple with "Learn More" most of the time.

[sep]

The ones that i like are 

Claim Now

Sign Me Up! 

Let's Go

I enjoy seeing a little creativity in my CTAs

[SKumar46]

It's like.. Sign up!/ Know more/ Click to know more

[NSingh1]

Some Famous are - Sign Up, Subscribe, &  Learn More.

[AJones34]

Claim yours

[AMooney]

Claim Offer, Get Yours Now

[SavinaySadh]

My favourite is "Let's get the ball rolling"

[DLaughlin]

My favorite CTA is "See If You QUALIFY".  It could be for a free sample limited to the first 250 or something of that nature.  It performs!

[LAbalena]

I find catchphrase to be an effective CTA. Should be able to communicate the value of clicking the CTA button i.e. To learn more about basic troubleshooting vs. Learn more

[KGeddes]

May I ask what you mean by Catchphrase? like that's the copy in the button? or is this a CTA resource? 

[MLugay]

Some options are:

Learn more

View More

Sign up now

[KGeddes]

For our blog emails, we use Keep Reading. 

For our products we have to seperate our CTA's for customers vs. prospects.
Customers have to log in to their portal using Log In to Apply, while Prospects can head straight to our application using Apply Now.

[RFujah8]

• Start your Free Trial
• Register Now
• Claim your Offer
• Become a Member

[LynnSed]

Today, we offer a free trial and live demos. I want to expand that so we'd have:
Start free trial
Schedule live demo
Register for webinar
Sign up for monthly newsletter
and more 🙂

[EManolakas]

We usually use:

Contact us here!

Let us know your opinion!

We want your feedback!

[ReneeOHM]

reading you! 

[McelMaturgo]

My favorite phrase for CTA:

- Learn More!!!

- Try it NOW!!!

- Download Now!!!

[BukunmiOdetayo]

• Check it out: If I have prepared a guide or some helpful content
• Head over to see: Newest offers, updates, what's new
• Schedule your free demo: A demo for a package

[AGeorgiadis]

My favorite is "sign up for emails and get x% off". If it is a website that I like, it will be beneficial to get emails from them so in the future I can be notified when deals come. It is also nice to get x% off your order. 

[Sree2]

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