CTA Copywriting Tips

[JorieMunroe]

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

Below are a few examples of the types of CTAs you might use in marketing materials:

• Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
• Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
• Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

[SamBurgoon]

Save your spot! Your Guide to great Marketing... Download your E-Book

[AHansen7]

read more, request a quote

[saumshetty]

concise, jargon-free phrase that uses actionable verbs to catch people's attention. 

Signup now

Learn more

Download now

[LRector]

Top of the Funnel: You might also be interested in

Middle of the Funnel: Learn More

Bottom of the Funnel: Form

[KValland]

Test our product, download our guide, join us, claim the offer

[jennafuhlman]

Join us, View More Information, Learn more,

[TMaggio]

Join us is effective because it sounds like you are being personal and inviting someone to be on your team 

[TBlake]

Join Now; Register Early and Save; Register Now; Listen to the Podcast; Read Excerpts

[jkraftlv]

Other than those already mentioned, some others I like are along the lines of Get Yours Here, Be One of the First 25, Get the Edge, Exclusive Access

[Alessia12]

Learn more, read more, explore now, register now, try for free

[MNicholas]

Register Now, Learn More, Schedule a Demo, Get Started, Read More

[JoshuaRAllen]

Claim Now, Speak to Sales, Schedule a Demo.

[DGarvin]

click here to see why you should switch to company x

[MTincher]

fill out form to get a live demo

[GageFisher]

Claim Offer, Learn More, Find Out More

[CAngeletti]

start demo, claim your offer, book now

[JCadeus]

The amazon form is straightforward and very effective

[JCadeus]

start the demo, save your, claim your offer, claim your ebook

[HBignell]

Save Your Spot, Register Now, Watch the Webinar, etc. 

[MDuke]

so true! 

[cschlist]

Schedule a call/meeting, depeding on the landing page.