Jul 11, 20218:16 AM - edited Aug 12, 20219:26 AM
Inbound Professor
CTA Copywriting Tips
As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.
Below are a few examples of the types of CTAs you might use in marketing materials:
Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.
What are your favorite phrases to use when pointing to different products or content offers?
Definetlly Sign up, or sign me up is one of the most CTA that every user reacts!, Also Donwload here, or even better download for free!, everything that is free will be a CTA taken, Am I right?
I've used "EXPLORE" successfully in the past. Sometimes "REGISTER NOW" is perfectly fine, especially if you're leading someone where they already want to go. "CLAIM NOW" is a great CTA if you're offering something good.
The important thing to remember is you have to vary it up and keep in mind that every new CTA you use is another test that you could gather data on.
"Register Now", "Learn More", "Schedule a Demo", " Read More", "Let's Talk" these CTA are a few we continue to use. Any other ideas for B2B that are a bit different?