HubSpot Marketing

JorieMunroe
Professor de Inbound
Professor de Inbound

CTA Copywriting Tips

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

 

Below are a few examples of the types of CTAs you might use in marketing materials:

  • Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
  • Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
  • Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

 

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

576 Respostas 576
BKamper
Participante

CTA Copywriting Tips

I've used "EXPLORE" successfully in the past. Sometimes "REGISTER NOW" is perfectly fine, especially if you're leading someone where they already want to go. "CLAIM NOW" is a great CTA if you're offering something good. 

 

The important thing to remember is you have to vary it up and keep in mind that every new CTA you use is another test that you could gather data on. 

 

ASharma1
Membro

CTA Copywriting Tips

CTA Button depends upon the niche also, suppose if we are credit card processing compnay then we can add CTA : Start Saving

Else i would go with Learn more CTA

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ADauksa
Participante

CTA Copywriting Tips

"Register Now", "Learn More", "Schedule a Demo",  " Read More", "Let's Talk" these CTA are a few we continue to use. Any other ideas for B2B that are a bit different? 

BKamper
Participante

CTA Copywriting Tips

A lot of businesses are looking for convenience. Maybe "SCHEDULE CONSULTATION" would work. Or, if you want to creatively collect a little more data, what if you had a small text box and something like "Tell us your problem" that allows the rep when they get on the phone to start the coversation with your solution already in hand. 

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NGalbraith
Participante

CTA Copywriting Tips

Anybody have any success with the custim CTAs for B2C? 

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JohnAceti
Membro | Parceiro Platinum
Membro | Parceiro Platinum

CTA Copywriting Tips

I really enjoy CTAs that make sense with the offer itself, which sounds simple but it's surprising to see how many generic/bad fit CTAs there are. If I'm downloading something, imply with the CTA that I'm taking something away with me (ex. Get your copy now, Take this sheet with you, etc.)

MariaN3
Participante

CTA Copywriting Tips

Start your free Demo

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ImmaSalmerón
Participante

CTA Copywriting Tips

Why does CTA copy sound / read so much better in English language? Most of our CTAs are in Spanish and their translated version just doesnt´t seem to have the same effect. "Learn more", for example, would translate as "Aprende más" and it´s just not the same. What do other users from countries where English is not their first language think? Should we all use CTAs in English?

StefaniaVanni
Membro | Parceiro Platinum
Membro | Parceiro Platinum

CTA Copywriting Tips

Hi @ImmaSalmerón !

I'm italian and fortunately some CTAs have a great effect as "Scopri di più" or "Scarica ora" but sometimes I need some english word such as "Download". I think that we are more used to read them in english so we think that they work or sound better. In my opionion smetimes you can use english too 🙂

 

SKjolby
Participante

CTA Copywriting Tips

see why

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vanessaELabs
Participante

CTA Copywriting Tips

Sign me up. Get it today/now.

 

Check your favorite websites where you actually download something what they use.

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AmirahZMJ
Membro

CTA Copywriting Tips

find out more is one i often use

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KJohnson10
Membro

CTA Copywriting Tips

thsi is great

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KJohnson10
Membro

CTA Copywriting Tips

great!

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Alopez7721
Participante | Parceiro Elite
Participante | Parceiro Elite

CTA Copywriting Tips

Get started!

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HubSpotMember
Participante

CTA Copywriting Tips

"Claim offer now!" 

"Sign up for free today"

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Mohammad-Naias
Participante

CTA Copywriting Tips

Get Free Consultation

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MPassey
Participante | Parceiro Platinum
Participante | Parceiro Platinum

CTA Copywriting Tips

Have you tested Get your free demo to get your free consultation.  I am considering the two right now and would love to know why one vs. the other if you have info behind it.  If it is just what you prefer.  I get that too!

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AprilDMiller
Membro

CTA Copywriting Tips

"Save My Seat" when we are advertising an event or conference. 

LHill1
Membro | Parceiro Diamante
Membro | Parceiro Diamante

CTA Copywriting Tips

I like "Yes, sign me up" because it's personalized, and it shows action!

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beckm
Participante

CTA Copywriting Tips

"Speak to an advisor today"

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