HubSpot Marketing

JorieMunroe
Inbound Professor
Inbound Professor

CTA Copywriting Tips

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

 

Below are a few examples of the types of CTAs you might use in marketing materials:

  • Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
  • Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
  • Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

 

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

574 Replies 574
CAngeletti
Member

CTA Copywriting Tips

start demo, claim your offer, book now

0 Upvotes
JCadeus
Member

CTA Copywriting Tips

The amazon form is straightforward and very effective

0 Upvotes
JCadeus
Member

CTA Copywriting Tips

start the demo, save your, claim your offer, claim your ebook

0 Upvotes
HBignell
Member

CTA Copywriting Tips

Save Your Spot, Register Now, Watch the Webinar, etc. 

0 Upvotes
MDuke
Participant

CTA Copywriting Tips

so true! 

 

0 Upvotes
cschlist
Contributor

CTA Copywriting Tips

Schedule a call/meeting, depeding on the landing page.

0 Upvotes
mdcruz
Member | Elite Partner
Member | Elite Partner

CTA Copywriting Tips

Schedule a Demo, Book A Meeting

0 Upvotes
RShultz
Member

CTA Copywriting Tips

Start Now

0 Upvotes
nickpottle16
Member

CTA Copywriting Tips

Visually appealing

0 Upvotes
CBurt
Member

CTA Copywriting Tips

Personalized CTAs.  Always evolving.

0 Upvotes
AChaurasia
Participant

CTA Copywriting Tips

Leave a review, Let's start a new project, read more, Check it out!

RBeaucher
Member

CTA Copywriting Tips

I like any CTA that offers a free product or demo. I also enjoy the ones that include a little humor - it stands out from the others.

CBrown6
Participant

CTA Copywriting Tips

download now always works when you are driver a user from a blog post to gated content. 

0 Upvotes
BPurkeypile
Member

CTA Copywriting Tips

"Schedule today" "Sign up for free" "Claim today"

pkiermeier
Member

CTA Copywriting Tips

Talk to an expert, Read now, Get started, Let's talk, Get a demo, Join now, Partner with us, See all xyz

0 Upvotes
DGarcia1203
Participant

CTA Copywriting Tips

"Register Now", "Learn More", "Schedule a Demo",  "Get Started"," Read More", and "Let's Talk

0 Upvotes
SDeMartini
Member

CTA Copywriting Tips

Save your seat!

0 Upvotes
KMarson
Member

CTA Copywriting Tips

Contact Us Today!

0 Upvotes
MZazueta
Member

CTA Copywriting Tips

Definetlly Sign up, or sign me up is one of the most CTA that every user reacts!, Also Donwload here, or even better download for free!, everything that is free will be a CTA taken, Am I right? 

0 Upvotes
BKamper
Participant

CTA Copywriting Tips

I've used "EXPLORE" successfully in the past. Sometimes "REGISTER NOW" is perfectly fine, especially if you're leading someone where they already want to go. "CLAIM NOW" is a great CTA if you're offering something good. 

 

The important thing to remember is you have to vary it up and keep in mind that every new CTA you use is another test that you could gather data on. 

 

ASharma1
Member

CTA Copywriting Tips

CTA Button depends upon the niche also, suppose if we are credit card processing compnay then we can add CTA : Start Saving

Else i would go with Learn more CTA

0 Upvotes