HubSpot Marketing

JorieMunroe
Profesor inbound
Profesor inbound

CTA Copywriting Tips

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

 

Below are a few examples of the types of CTAs you might use in marketing materials:

  • Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
  • Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
  • Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

 

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

568 Respuestas 568
StefaniaVanni
Miembro | Partner nivel Platinum
Miembro | Partner nivel Platinum

CTA Copywriting Tips

Hi @ImmaSalmerón !

I'm italian and fortunately some CTAs have a great effect as "Scopri di più" or "Scarica ora" but sometimes I need some english word such as "Download". I think that we are more used to read them in english so we think that they work or sound better. In my opionion smetimes you can use english too 🙂

 

SKjolby
Participante

CTA Copywriting Tips

see why

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vanessaELabs
Participante

CTA Copywriting Tips

Sign me up. Get it today/now.

 

Check your favorite websites where you actually download something what they use.

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AmirahZMJ
Miembro

CTA Copywriting Tips

find out more is one i often use

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KJohnson10
Miembro

CTA Copywriting Tips

thsi is great

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KJohnson10
Miembro

CTA Copywriting Tips

great!

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Alopez7721
Participante | Partner nivel Elite
Participante | Partner nivel Elite

CTA Copywriting Tips

Get started!

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HubSpotMember
Participante

CTA Copywriting Tips

"Claim offer now!" 

"Sign up for free today"

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Mohammad-Naias
Participante

CTA Copywriting Tips

Get Free Consultation

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MPassey
Participante | Partner nivel Platinum
Participante | Partner nivel Platinum

CTA Copywriting Tips

Have you tested Get your free demo to get your free consultation.  I am considering the two right now and would love to know why one vs. the other if you have info behind it.  If it is just what you prefer.  I get that too!

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AprilDMiller
Miembro

CTA Copywriting Tips

"Save My Seat" when we are advertising an event or conference. 

LHill1
Miembro | Partner nivel Diamond
Miembro | Partner nivel Diamond

CTA Copywriting Tips

I like "Yes, sign me up" because it's personalized, and it shows action!

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beckm
Participante

CTA Copywriting Tips

"Speak to an advisor today"

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dherron
Participante

CTA Copywriting Tips

Depends on our audience and where they are in their buying cycle. For government agencies looking to purchase upgraded technology solutions before their 4th quarter, a "Request Quote Now" CTA works well. For buyers just starting the Market Research phase, "Download Our Whitepaper" or "Register For Webinar" works well.

KLi5
Miembro

CTA Copywriting Tips

Get Free XXX (product name)

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TGarcia
Miembro

CTA Copywriting Tips

great advice

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CHall3
Miembro

CTA Copywriting Tips

get the free guide now

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SMoan
Colaborador

CTA Copywriting Tips

  • Get your quote
  • Book demo
  • Schedule call
  • Sign up
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NS-Zoe
Miembro

CTA Copywriting Tips

  1. "Get involved"
  2. "Learn more" - I try not to use this one so much, lol
  3. "Download Now" or "Download Here"

Any action verb that is appropriate to the content at hand can be used for me. It has to make sense within the content and context.

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SHussain1
Participante

CTA Copywriting Tips

Great

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NGantzhorn
Participante

CTA Copywriting Tips

- Sign up for Newsletter

- Free Whiteboard Session

- Audit Now

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