Jul 11, 2021 8:16 AM - edited Aug 12, 2021 9:26 AM
As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.
Below are a few examples of the types of CTAs you might use in marketing materials:
What are your favorite phrases to use when pointing to different products or content offers?
*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy.
Aug 23, 2021 4:04 AM - edited Aug 23, 2021 4:07 AM
Why does CTA copy sound / read so much better in English language? Most of our CTAs are in Spanish and their translated version just doesnt´t seem to have the same effect. "Learn more", for example, would translate as "Aprende más" and it´s just not the same. What do other users from countries where English is not their first language think? Should we all use CTAs in English?
Aug 26, 2021 5:58 AM
Hi @ImmaSalmerón !
I'm italian and fortunately some CTAs have a great effect as "Scopri di più" or "Scarica ora" but sometimes I need some english word such as "Download". I think that we are more used to read them in english so we think that they work or sound better. In my opionion smetimes you can use english too 🙂
Aug 24, 2021 11:09 AM
Have you tested Get your free demo to get your free consultation. I am considering the two right now and would love to know why one vs. the other if you have info behind it. If it is just what you prefer. I get that too!
Aug 9, 2021 4:00 PM
Depends on our audience and where they are in their buying cycle. For government agencies looking to purchase upgraded technology solutions before their 4th quarter, a "Request Quote Now" CTA works well. For buyers just starting the Market Research phase, "Download Our Whitepaper" or "Register For Webinar" works well.
Aug 5, 2021 4:14 PM
Any action verb that is appropriate to the content at hand can be used for me. It has to make sense within the content and context.