jul 11, 20218:16 AM - editado ago 12, 20219:26 AM
Profesor inbound
CTA Copywriting Tips
As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.
Below are a few examples of the types of CTAs you might use in marketing materials:
Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.
What are your favorite phrases to use when pointing to different products or content offers?
A lot of businesses are looking for convenience. Maybe "SCHEDULE CONSULTATION" would work. Or, if you want to creatively collect a little more data, what if you had a small text box and something like "Tell us your problem" that allows the rep when they get on the phone to start the coversation with your solution already in hand.
I really enjoy CTAs that make sense with the offer itself, which sounds simple but it's surprising to see how many generic/bad fit CTAs there are. If I'm downloading something, imply with the CTA that I'm taking something away with me (ex. Get your copy now, Take this sheet with you, etc.)
ago 23, 20214:04 AM - editado ago 23, 20214:07 AM
Participante
CTA Copywriting Tips
Why does CTA copy sound / read so much better in English language? Most of our CTAs are in Spanish and their translated version just doesnt´t seem to have the same effect. "Learn more", for example, would translate as "Aprende más" and it´s just not the same. What do other users from countries where English is not their first language think? Should we all use CTAs in English?
I'm italian and fortunately some CTAs have a great effect as "Scopri di più" or "Scarica ora" but sometimes I need some english word such as "Download". I think that we are more used to read them in english so we think that they work or sound better. In my opionion smetimes you can use english too 🙂
Have you tested Get your free demo to get your free consultation. I am considering the two right now and would love to know why one vs. the other if you have info behind it. If it is just what you prefer. I get that too!
Depends on our audience and where they are in their buying cycle. For government agencies looking to purchase upgraded technology solutions before their 4th quarter, a "Request Quote Now" CTA works well. For buyers just starting the Market Research phase, "Download Our Whitepaper" or "Register For Webinar" works well.
