HubSpot Marketing

JorieMunroe
Formateur inbound
Formateur inbound

CTA Copywriting Tips

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

 

Below are a few examples of the types of CTAs you might use in marketing materials:

  • Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
  • Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
  • Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

 

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

574 Réponses
ADauksa
Participant

CTA Copywriting Tips

"Register Now", "Learn More", "Schedule a Demo",  " Read More", "Let's Talk" these CTA are a few we continue to use. Any other ideas for B2B that are a bit different? 

BKamper
Participant

CTA Copywriting Tips

A lot of businesses are looking for convenience. Maybe "SCHEDULE CONSULTATION" would work. Or, if you want to creatively collect a little more data, what if you had a small text box and something like "Tell us your problem" that allows the rep when they get on the phone to start the coversation with your solution already in hand. 

0 Votes
NGalbraith
Participant

CTA Copywriting Tips

Anybody have any success with the custim CTAs for B2C? 

0 Votes
JohnAceti
Membre | Partenaire solutions Platinum
Membre | Partenaire solutions Platinum

CTA Copywriting Tips

I really enjoy CTAs that make sense with the offer itself, which sounds simple but it's surprising to see how many generic/bad fit CTAs there are. If I'm downloading something, imply with the CTA that I'm taking something away with me (ex. Get your copy now, Take this sheet with you, etc.)

MariaN3
Participant

CTA Copywriting Tips

Start your free Demo

0 Votes
ImmaSalmerón
Participant

CTA Copywriting Tips

Why does CTA copy sound / read so much better in English language? Most of our CTAs are in Spanish and their translated version just doesnt´t seem to have the same effect. "Learn more", for example, would translate as "Aprende más" and it´s just not the same. What do other users from countries where English is not their first language think? Should we all use CTAs in English?

StefaniaVanni
Membre | Partenaire solutions Platinum
Membre | Partenaire solutions Platinum

CTA Copywriting Tips

Hi @ImmaSalmerón !

I'm italian and fortunately some CTAs have a great effect as "Scopri di più" or "Scarica ora" but sometimes I need some english word such as "Download". I think that we are more used to read them in english so we think that they work or sound better. In my opionion smetimes you can use english too 🙂

 

SKjolby
Participant

CTA Copywriting Tips

see why

0 Votes
vanessaELabs
Participant

CTA Copywriting Tips

Sign me up. Get it today/now.

 

Check your favorite websites where you actually download something what they use.

0 Votes
AmirahZMJ
Membre

CTA Copywriting Tips

find out more is one i often use

0 Votes
KJohnson10
Membre

CTA Copywriting Tips

thsi is great

0 Votes
KJohnson10
Membre

CTA Copywriting Tips

great!

0 Votes
Alopez7721
Participant | Partenaire solutions Elite
Participant | Partenaire solutions Elite

CTA Copywriting Tips

Get started!

0 Votes
HubSpotMember
Participant

CTA Copywriting Tips

"Claim offer now!" 

"Sign up for free today"

0 Votes
Mohammad-Naias
Participant

CTA Copywriting Tips

Get Free Consultation

0 Votes
MPassey
Participant | Partenaire solutions Platinum
Participant | Partenaire solutions Platinum

CTA Copywriting Tips

Have you tested Get your free demo to get your free consultation.  I am considering the two right now and would love to know why one vs. the other if you have info behind it.  If it is just what you prefer.  I get that too!

0 Votes
AprilDMiller
Membre

CTA Copywriting Tips

"Save My Seat" when we are advertising an event or conference. 

LHill1
Membre | Partenaire solutions Diamond
Membre | Partenaire solutions Diamond

CTA Copywriting Tips

I like "Yes, sign me up" because it's personalized, and it shows action!

0 Votes
beckm
Participant

CTA Copywriting Tips

"Speak to an advisor today"

0 Votes
dherron
Participant

CTA Copywriting Tips

Depends on our audience and where they are in their buying cycle. For government agencies looking to purchase upgraded technology solutions before their 4th quarter, a "Request Quote Now" CTA works well. For buyers just starting the Market Research phase, "Download Our Whitepaper" or "Register For Webinar" works well.

KLi5
Membre

CTA Copywriting Tips

Get Free XXX (product name)

0 Votes