HubSpot Marketing

JorieMunroe
インバウンドプロフェッサー
インバウンドプロフェッサー

CTA Copywriting Tips

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

 

Below are a few examples of the types of CTAs you might use in marketing materials:

  • Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
  • Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
  • Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

 

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

576件の返信
dherron
参加者

CTA Copywriting Tips

Depends on our audience and where they are in their buying cycle. For government agencies looking to purchase upgraded technology solutions before their 4th quarter, a "Request Quote Now" CTA works well. For buyers just starting the Market Research phase, "Download Our Whitepaper" or "Register For Webinar" works well.

KLi5
メンバー

CTA Copywriting Tips

Get Free XXX (product name)

0 いいね!
TGarcia
メンバー

CTA Copywriting Tips

great advice

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CHall3
メンバー

CTA Copywriting Tips

get the free guide now

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SMoan
投稿者

CTA Copywriting Tips

  • Get your quote
  • Book demo
  • Schedule call
  • Sign up
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NS-Zoe
メンバー

CTA Copywriting Tips

  1. "Get involved"
  2. "Learn more" - I try not to use this one so much, lol
  3. "Download Now" or "Download Here"

Any action verb that is appropriate to the content at hand can be used for me. It has to make sense within the content and context.

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SHussain1
参加者

CTA Copywriting Tips

Great

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NGantzhorn
参加者

CTA Copywriting Tips

- Sign up for Newsletter

- Free Whiteboard Session

- Audit Now

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Lorrie
メンバー | Platinum Partner
メンバー | Platinum Partner

CTA Copywriting Tips

Download My Free Offer (name of offer) 
Sign Up Now

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JamesC100
メンバー

CTA Copywriting Tips

Download now and Learn more.

0 いいね!
Trentster
投稿者

CTA Copywriting Tips

"Start Now" - keeps the momentum going

"Connect Now" - helps them to feel the will have a personalized experience 

MLemke
メンバー

CTA Copywriting Tips

"Try For Free" appeals strongly to me.

0 いいね!
InboundDoug
参加者 | Elite Partner
参加者 | Elite Partner

CTA Copywriting Tips

  • Get Started. For CTAs that start a prospect on the sales cycle.
  • Read Now! For an eBook/whitepaper CTA
  • Demand Your Demo! For a free trial offer type CTA
MPoynton
参加者

CTA Copywriting Tips

I often use CTAs that end in TODAY or NOW... to create a bit of urgency.  

0 いいね!
KHernandez
メンバー

CTA Copywriting Tips

"3 Easy steps"

"Book Now"

"Reserve Now"

"Join us"

0 いいね!
JCaragher
参加者 | Solutions Partner
参加者 | Solutions Partner

CTA Copywriting Tips

Download Now

Let's Get Started

Sign Me Up!

0 いいね!
SMcArthur
参加者

CTA Copywriting Tips

I always wonder what grade level to write my copy to. Grade 10? Grade 4?

 

0 いいね!
MargoSakova
参加者

CTA Copywriting Tips

I'm aiming for grade 8, but it really depends on the context

 

BCarrascoLG2
参加者

CTA Copywriting Tips

Gain Access or Gain Exclusive Access

0 いいね!
Gautambhalla777
メンバー

CTA Copywriting Tips

For more information sharing -: "I want to learn more"

For newsletters -: "I want to stay updated"

For new product features-:"I want to learn more about better product"

0 いいね!
Yshannon77
メンバー

CTA Copywriting Tips

{Download Now} gets me all the time!  I almost alway Download Now.

0 いいね!