HubSpot Marketing

JorieMunroe
Formateur inbound
Formateur inbound

CTA Copywriting Tips

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

 

Below are a few examples of the types of CTAs you might use in marketing materials:

  • Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
  • Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
  • Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

 

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

518 Réponses
Mohammad-Naias
Participant

CTA Copywriting Tips

Get Free Consultation

0 Votes
MPassey
Participant | Partenaire solutions Platinum
Participant | Partenaire solutions Platinum

CTA Copywriting Tips

Have you tested Get your free demo to get your free consultation.  I am considering the two right now and would love to know why one vs. the other if you have info behind it.  If it is just what you prefer.  I get that too!

0 Votes
AprilDMiller
Membre

CTA Copywriting Tips

"Save My Seat" when we are advertising an event or conference. 

LHill1
Membre | Partenaire solutions Diamond
Membre | Partenaire solutions Diamond

CTA Copywriting Tips

I like "Yes, sign me up" because it's personalized, and it shows action!

0 Votes
beckm
Participant

CTA Copywriting Tips

"Speak to an advisor today"

0 Votes
dherron
Participant

CTA Copywriting Tips

Depends on our audience and where they are in their buying cycle. For government agencies looking to purchase upgraded technology solutions before their 4th quarter, a "Request Quote Now" CTA works well. For buyers just starting the Market Research phase, "Download Our Whitepaper" or "Register For Webinar" works well.

KLi5
Membre

CTA Copywriting Tips

Get Free XXX (product name)

0 Votes
TGarcia
Membre

CTA Copywriting Tips

great advice

0 Votes
CHall3
Membre

CTA Copywriting Tips

get the free guide now

0 Votes
SMoan
Contributeur

CTA Copywriting Tips

  • Get your quote
  • Book demo
  • Schedule call
  • Sign up
0 Votes
NS-Zoe
Membre

CTA Copywriting Tips

  1. "Get involved"
  2. "Learn more" - I try not to use this one so much, lol
  3. "Download Now" or "Download Here"

Any action verb that is appropriate to the content at hand can be used for me. It has to make sense within the content and context.

0 Votes
SHussain1
Participant

CTA Copywriting Tips

Great

0 Votes
NGantzhorn
Participant

CTA Copywriting Tips

- Sign up for Newsletter

- Free Whiteboard Session

- Audit Now

0 Votes
Lorrie
Membre | Partenaire solutions Platinum
Membre | Partenaire solutions Platinum

CTA Copywriting Tips

Download My Free Offer (name of offer) 
Sign Up Now

0 Votes
JamesC100
Membre

CTA Copywriting Tips

Download now and Learn more.

0 Votes
Trentster
Contributeur

CTA Copywriting Tips

"Start Now" - keeps the momentum going

"Connect Now" - helps them to feel the will have a personalized experience 

MLemke
Membre

CTA Copywriting Tips

"Try For Free" appeals strongly to me.

0 Votes
InboundDoug
Participant | Partenaire solutions Elite
Participant | Partenaire solutions Elite

CTA Copywriting Tips

  • Get Started. For CTAs that start a prospect on the sales cycle.
  • Read Now! For an eBook/whitepaper CTA
  • Demand Your Demo! For a free trial offer type CTA
MPoynton
Participant

CTA Copywriting Tips

I often use CTAs that end in TODAY or NOW... to create a bit of urgency.  

0 Votes
KHernandez
Membre

CTA Copywriting Tips

"3 Easy steps"

"Book Now"

"Reserve Now"

"Join us"

0 Votes
JCaragher
Participant | Partenaire solutions
Participant | Partenaire solutions

CTA Copywriting Tips

Download Now

Let's Get Started

Sign Me Up!

0 Votes