HubSpot Marketing

JorieMunroe
Inbound Professor
Inbound Professor

CTA Copywriting Tips

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

 

Below are a few examples of the types of CTAs you might use in marketing materials:

  • Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
  • Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
  • Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

 

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

393 Replies 393
HubSpotMember
Participant

CTA Copywriting Tips

"Claim offer now!" 

"Sign up for free today"

0 Upvotes
Mohammad-Naias
Participant

CTA Copywriting Tips

Get Free Consultation

0 Upvotes
MPassey
Participant | Platinum Partner
Participant | Platinum Partner

CTA Copywriting Tips

Have you tested Get your free demo to get your free consultation.  I am considering the two right now and would love to know why one vs. the other if you have info behind it.  If it is just what you prefer.  I get that too!

0 Upvotes
AprilDMiller
Member

CTA Copywriting Tips

"Save My Seat" when we are advertising an event or conference. 

LHill1
Member | Diamond Partner
Member | Diamond Partner

CTA Copywriting Tips

I like "Yes, sign me up" because it's personalized, and it shows action!

0 Upvotes
beckm
Participant

CTA Copywriting Tips

"Speak to an advisor today"

0 Upvotes
dherron
Member

CTA Copywriting Tips

Depends on our audience and where they are in their buying cycle. For government agencies looking to purchase upgraded technology solutions before their 4th quarter, a "Request Quote Now" CTA works well. For buyers just starting the Market Research phase, "Download Our Whitepaper" or "Register For Webinar" works well.

KLi5
Member

CTA Copywriting Tips

Get Free XXX (product name)

0 Upvotes
TGarcia
Member

CTA Copywriting Tips

great advice

0 Upvotes
CHall3
Member

CTA Copywriting Tips

get the free guide now

0 Upvotes
SMoan
Contributor

CTA Copywriting Tips

  • Get your quote
  • Book demo
  • Schedule call
  • Sign up
0 Upvotes
NS-Zoe
Member

CTA Copywriting Tips

  1. "Get involved"
  2. "Learn more" - I try not to use this one so much, lol
  3. "Download Now" or "Download Here"

Any action verb that is appropriate to the content at hand can be used for me. It has to make sense within the content and context.

0 Upvotes
SHussain1
Participant

CTA Copywriting Tips

Great

0 Upvotes
NGantzhorn
Participant

CTA Copywriting Tips

- Sign up for Newsletter

- Free Whiteboard Session

- Audit Now

0 Upvotes
Lorrie
Member | Platinum Partner
Member | Platinum Partner

CTA Copywriting Tips

Download My Free Offer (name of offer) 
Sign Up Now

0 Upvotes
JamesC100
Member

CTA Copywriting Tips

Download now and Learn more.

0 Upvotes
Trentster
Contributor

CTA Copywriting Tips

"Start Now" - keeps the momentum going

"Connect Now" - helps them to feel the will have a personalized experience 

MLemke
Member

CTA Copywriting Tips

"Try For Free" appeals strongly to me.

0 Upvotes
InboundDoug
Participant | Diamond Partner
Participant | Diamond Partner

CTA Copywriting Tips

  • Get Started. For CTAs that start a prospect on the sales cycle.
  • Read Now! For an eBook/whitepaper CTA
  • Demand Your Demo! For a free trial offer type CTA
MPoynton
Participant

CTA Copywriting Tips

I often use CTAs that end in TODAY or NOW... to create a bit of urgency.  

0 Upvotes
KHernandez
Member

CTA Copywriting Tips

"3 Easy steps"

"Book Now"

"Reserve Now"

"Join us"

0 Upvotes