CTA Copywriting Tips

JorieMunroe
Inbound Professor

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

 

Below are a few examples of the types of CTAs you might use in marketing materials:

  • Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
  • Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
  • Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

 

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

152 Replies 152
SMoan
Contributor
  • Get your quote
  • Book demo
  • Schedule call
  • Sign up
0 Upvotes
NS-Zoe
Member
  1. "Get involved"
  2. "Learn more" - I try not to use this one so much, lol
  3. "Download Now" or "Download Here"

Any action verb that is appropriate to the content at hand can be used for me. It has to make sense within the content and context.

0 Upvotes
SHussain1
Participant

Great

0 Upvotes
NGantzhorn
Member

- Sign up for Newsletter

- Free Whiteboard Session

- Audit Now

0 Upvotes
Lorrie
Member | Platinum Partner

Download My Free Offer (name of offer) 
Sign Up Now

0 Upvotes
JamesC100
Member

Download now and Learn more.

0 Upvotes
Trentster
Contributor

"Start Now" - keeps the momentum going

"Connect Now" - helps them to feel the will have a personalized experience 

MLemke
Member

"Try For Free" appeals strongly to me.

0 Upvotes
InboundDoug
Participant | Diamond Partner
  • Get Started. For CTAs that start a prospect on the sales cycle.
  • Read Now! For an eBook/whitepaper CTA
  • Demand Your Demo! For a free trial offer type CTA
MPoynton
Participant

I often use CTAs that end in TODAY or NOW... to create a bit of urgency.  

0 Upvotes
KHernandez
Member

"3 Easy steps"

"Book Now"

"Reserve Now"

"Join us"

0 Upvotes
JCaragher
Participant | Partner

Download Now

Let's Get Started

Sign Me Up!

0 Upvotes
SMcArthur
Participant

I always wonder what grade level to write my copy to. Grade 10? Grade 4?

 

0 Upvotes
MargoSakova
Participant

I'm aiming for grade 8, but it really depends on the context

 

BCarrascoLG2
Member

Gain Access or Gain Exclusive Access

0 Upvotes
Gautambhalla777
Member

For more information sharing -: "I want to learn more"

For newsletters -: "I want to stay updated"

For new product features-:"I want to learn more about better product"

0 Upvotes
Yshannon77
Member

{Download Now} gets me all the time!  I almost alway Download Now.

0 Upvotes
MGlenn
Member

Claim here
Click here
Book time now

0 Upvotes
CGabriel2
Member

The free is a good hook. 

0 Upvotes
JenMalins
Contributor

It really depends on the audience. If it's B2C, I feel I can be more creative and fun with things like "Join the Tribe." B2B clients seem to appreciate a more straightforward approach, such as "Get the Guide."

0 Upvotes
AParakh
Participant

Good to have a CTA for conversion

0 Upvotes