HubSpot Marketing

JorieMunroe
Profesor inbound
Profesor inbound

CTA Copywriting Tips

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

 

Below are a few examples of the types of CTAs you might use in marketing materials:

  • Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
  • Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
  • Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

 

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

563 Respuestas 563
MPoynton
Participante

CTA Copywriting Tips

I often use CTAs that end in TODAY or NOW... to create a bit of urgency.  

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KHernandez
Miembro

CTA Copywriting Tips

"3 Easy steps"

"Book Now"

"Reserve Now"

"Join us"

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JCaragher
Participante | Partner
Participante | Partner

CTA Copywriting Tips

Download Now

Let's Get Started

Sign Me Up!

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SMcArthur
Participante

CTA Copywriting Tips

I always wonder what grade level to write my copy to. Grade 10? Grade 4?

 

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MargoSakova
Participante

CTA Copywriting Tips

I'm aiming for grade 8, but it really depends on the context

 

BCarrascoLG2
Participante

CTA Copywriting Tips

Gain Access or Gain Exclusive Access

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Gautambhalla777
Miembro

CTA Copywriting Tips

For more information sharing -: "I want to learn more"

For newsletters -: "I want to stay updated"

For new product features-:"I want to learn more about better product"

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Yshannon77
Miembro

CTA Copywriting Tips

{Download Now} gets me all the time!  I almost alway Download Now.

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MGlenn
Miembro

CTA Copywriting Tips

Claim here
Click here
Book time now

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CGabriel2
Miembro

CTA Copywriting Tips

The free is a good hook. 

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JenMalins
Colaborador | Partner nivel Diamond
Colaborador | Partner nivel Diamond

CTA Copywriting Tips

It really depends on the audience. If it's B2C, I feel I can be more creative and fun with things like "Join the Tribe." B2B clients seem to appreciate a more straightforward approach, such as "Get the Guide."

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AParakh
Participante

CTA Copywriting Tips

Good to have a CTA for conversion

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KKamlager
Miembro

CTA Copywriting Tips

Reserve Now

More Information

Contact Sales

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BRiback
Miembro

CTA Copywriting Tips

Not enough companies apply personalization within CTA's.

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SKrause
Miembro

CTA Copywriting Tips

Depends on what it is - if it's a video I usually put "watch now" if it's a content download I put "get the ebook" etc. 

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aagg
Miembro

CTA Copywriting Tips

Access your PDF here

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ESingletary
Miembro

CTA Copywriting Tips

Subscribe and Download Free Resources

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JT20
Miembro | Partner nivel Platinum
Miembro | Partner nivel Platinum

CTA Copywriting Tips

Ive always liked "more info" or when im on a insurance page they have "get free qoute" I dont wanna have to search for the qoute page is. 

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ajedavis
Miembro

CTA Copywriting Tips

Discover more

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CPage513
Miembro | Partner nivel Elite
Miembro | Partner nivel Elite

CTA Copywriting Tips

"Download Now" 

"Engage With Us"

"Share Your Thoughts"  

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Anonymous
No aplicable

CTA Copywriting Tips

I do not manage an online community but we do use CTA on our websites for white papers, quotes and to sign-up for our blog.

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