HubSpot Marketing

JorieMunroe
Professor de Inbound
Professor de Inbound

CTA Copywriting Tips

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

 

Below are a few examples of the types of CTAs you might use in marketing materials:

  • Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
  • Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
  • Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

 

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

551 Respostas 551
SMoan
Colaborador(a)

CTA Copywriting Tips

  • Get your quote
  • Book demo
  • Schedule call
  • Sign up
0 Avaliação positiva
NS-Zoe
Membro

CTA Copywriting Tips

  1. "Get involved"
  2. "Learn more" - I try not to use this one so much, lol
  3. "Download Now" or "Download Here"

Any action verb that is appropriate to the content at hand can be used for me. It has to make sense within the content and context.

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SHussain1
Participante

CTA Copywriting Tips

Great

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NGantzhorn
Participante

CTA Copywriting Tips

- Sign up for Newsletter

- Free Whiteboard Session

- Audit Now

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Lorrie
Membro | Parceiro Platinum
Membro | Parceiro Platinum

CTA Copywriting Tips

Download My Free Offer (name of offer) 
Sign Up Now

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JamesC100
Membro

CTA Copywriting Tips

Download now and Learn more.

0 Avaliação positiva
Trentster
Colaborador(a)

CTA Copywriting Tips

"Start Now" - keeps the momentum going

"Connect Now" - helps them to feel the will have a personalized experience 

MLemke
Membro

CTA Copywriting Tips

"Try For Free" appeals strongly to me.

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InboundDoug
Participante | Parceiro Elite
Participante | Parceiro Elite

CTA Copywriting Tips

  • Get Started. For CTAs that start a prospect on the sales cycle.
  • Read Now! For an eBook/whitepaper CTA
  • Demand Your Demo! For a free trial offer type CTA
MPoynton
Participante

CTA Copywriting Tips

I often use CTAs that end in TODAY or NOW... to create a bit of urgency.  

0 Avaliação positiva
KHernandez
Membro

CTA Copywriting Tips

"3 Easy steps"

"Book Now"

"Reserve Now"

"Join us"

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JCaragher
Participante | Parceiro
Participante | Parceiro

CTA Copywriting Tips

Download Now

Let's Get Started

Sign Me Up!

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SMcArthur
Participante

CTA Copywriting Tips

I always wonder what grade level to write my copy to. Grade 10? Grade 4?

 

0 Avaliação positiva
MargoSakova
Participante

CTA Copywriting Tips

I'm aiming for grade 8, but it really depends on the context

 

BCarrascoLG2
Participante

CTA Copywriting Tips

Gain Access or Gain Exclusive Access

0 Avaliação positiva
Gautambhalla777
Membro

CTA Copywriting Tips

For more information sharing -: "I want to learn more"

For newsletters -: "I want to stay updated"

For new product features-:"I want to learn more about better product"

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Yshannon77
Membro

CTA Copywriting Tips

{Download Now} gets me all the time!  I almost alway Download Now.

0 Avaliação positiva
MGlenn
Membro

CTA Copywriting Tips

Claim here
Click here
Book time now

0 Avaliação positiva
CGabriel2
Membro

CTA Copywriting Tips

The free is a good hook. 

0 Avaliação positiva
JenMalins
Colaborador(a) | Parceiro Diamante
Colaborador(a) | Parceiro Diamante

CTA Copywriting Tips

It really depends on the audience. If it's B2C, I feel I can be more creative and fun with things like "Join the Tribe." B2B clients seem to appreciate a more straightforward approach, such as "Get the Guide."

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AParakh
Participante

CTA Copywriting Tips

Good to have a CTA for conversion

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