CTA Copywriting Tips

[JorieMunroe]

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

Below are a few examples of the types of CTAs you might use in marketing materials:

• Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
• Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
• Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

[Lorrie]

Download My Free Offer (name of offer) 
Sign Up Now

[JamesC100]

Download now and Learn more.

[Trentster]

"Start Now" - keeps the momentum going

"Connect Now" - helps them to feel the will have a personalized experience 

[MLemke]

"Try For Free" appeals strongly to me.

[InboundDoug]

• Get Started. For CTAs that start a prospect on the sales cycle.
• Read Now! For an eBook/whitepaper CTA
• Demand Your Demo! For a free trial offer type CTA

[MPoynton]

I often use CTAs that end in TODAY or NOW... to create a bit of urgency.  

[KHernandez]

"3 Easy steps"

"Book Now"

"Reserve Now"

"Join us"

[JCaragher]

Download Now

Let's Get Started

Sign Me Up!

[SMcArthur]

I always wonder what grade level to write my copy to. Grade 10? Grade 4?

[MargoSakova]

I'm aiming for grade 8, but it really depends on the context

[BCarrascoLG2]

Gain Access or Gain Exclusive Access

[Gautambhalla777]

For more information sharing -: "I want to learn more"

For newsletters -: "I want to stay updated"

For new product features-:"I want to learn more about better product"

[Yshannon77]

{Download Now} gets me all the time!  I almost alway Download Now.

[MGlenn]

Claim here
Click here
Book time now

[CGabriel2]

The free is a good hook. 

[JenMalins]

It really depends on the audience. If it's B2C, I feel I can be more creative and fun with things like "Join the Tribe." B2B clients seem to appreciate a more straightforward approach, such as "Get the Guide."

[AParakh]

Good to have a CTA for conversion

[KKamlager]

Reserve Now

More Information

Contact Sales

[BRiback]

Not enough companies apply personalization within CTA's.

[SKrause]

Depends on what it is - if it's a video I usually put "watch now" if it's a content download I put "get the ebook" etc. 

[aagg]

Access your PDF here