HubSpot Marketing

JorieMunroe
Inbound Professor
Inbound Professor

CTA Copywriting Tips

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

 

Below are a few examples of the types of CTAs you might use in marketing materials:

  • Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
  • Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
  • Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

 

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

SHussain1
Participant

CTA Copywriting Tips

Great

0 Upvotes
NGantzhorn
Participant

CTA Copywriting Tips

- Sign up for Newsletter

- Free Whiteboard Session

- Audit Now

0 Upvotes
Lorrie
Member | Platinum Partner
Member | Platinum Partner

CTA Copywriting Tips

Download My Free Offer (name of offer) 
Sign Up Now

0 Upvotes
JamesC100
Member

CTA Copywriting Tips

Download now and Learn more.

0 Upvotes
Trentster
Contributor

CTA Copywriting Tips

"Start Now" - keeps the momentum going

"Connect Now" - helps them to feel the will have a personalized experience 

MLemke
Member

CTA Copywriting Tips

"Try For Free" appeals strongly to me.

0 Upvotes
InboundDoug
Participant | Diamond Partner
Participant | Diamond Partner

CTA Copywriting Tips

  • Get Started. For CTAs that start a prospect on the sales cycle.
  • Read Now! For an eBook/whitepaper CTA
  • Demand Your Demo! For a free trial offer type CTA
MPoynton
Participant

CTA Copywriting Tips

I often use CTAs that end in TODAY or NOW... to create a bit of urgency.  

0 Upvotes
KHernandez
Member

CTA Copywriting Tips

"3 Easy steps"

"Book Now"

"Reserve Now"

"Join us"

0 Upvotes
JCaragher
Participant | Partner
Participant | Partner

CTA Copywriting Tips

Download Now

Let's Get Started

Sign Me Up!

0 Upvotes
SMcArthur
Participant

CTA Copywriting Tips

I always wonder what grade level to write my copy to. Grade 10? Grade 4?

 

0 Upvotes
MargoSakova
Participant

CTA Copywriting Tips

I'm aiming for grade 8, but it really depends on the context

 

BCarrascoLG2
Participant

CTA Copywriting Tips

Gain Access or Gain Exclusive Access

0 Upvotes
Gautambhalla777
Member

CTA Copywriting Tips

For more information sharing -: "I want to learn more"

For newsletters -: "I want to stay updated"

For new product features-:"I want to learn more about better product"

0 Upvotes
Yshannon77
Member

CTA Copywriting Tips

{Download Now} gets me all the time!  I almost alway Download Now.

0 Upvotes
MGlenn
Member

CTA Copywriting Tips

Claim here
Click here
Book time now

0 Upvotes
CGabriel2
Member

CTA Copywriting Tips

The free is a good hook. 

0 Upvotes
JenMalins
Contributor

CTA Copywriting Tips

It really depends on the audience. If it's B2C, I feel I can be more creative and fun with things like "Join the Tribe." B2B clients seem to appreciate a more straightforward approach, such as "Get the Guide."

0 Upvotes
AParakh
Participant

CTA Copywriting Tips

Good to have a CTA for conversion

0 Upvotes
KKamlager
Member

CTA Copywriting Tips

Reserve Now

More Information

Contact Sales

0 Upvotes
BRiback
Member

CTA Copywriting Tips

Not enough companies apply personalization within CTA's.

0 Upvotes