HubSpot Marketing

JorieMunroe
Professor de Inbound
Professor de Inbound

CTA Copywriting Tips

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

 

Below are a few examples of the types of CTAs you might use in marketing materials:

  • Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
  • Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
  • Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

 

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

563 Respostas 563
MPoynton
Participante

CTA Copywriting Tips

I often use CTAs that end in TODAY or NOW... to create a bit of urgency.  

0 Avaliação positiva
KHernandez
Membro

CTA Copywriting Tips

"3 Easy steps"

"Book Now"

"Reserve Now"

"Join us"

0 Avaliação positiva
JCaragher
Participante | Parceiro
Participante | Parceiro

CTA Copywriting Tips

Download Now

Let's Get Started

Sign Me Up!

0 Avaliação positiva
SMcArthur
Participante

CTA Copywriting Tips

I always wonder what grade level to write my copy to. Grade 10? Grade 4?

 

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MargoSakova
Participante

CTA Copywriting Tips

I'm aiming for grade 8, but it really depends on the context

 

BCarrascoLG2
Participante

CTA Copywriting Tips

Gain Access or Gain Exclusive Access

0 Avaliação positiva
Gautambhalla777
Membro

CTA Copywriting Tips

For more information sharing -: "I want to learn more"

For newsletters -: "I want to stay updated"

For new product features-:"I want to learn more about better product"

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Yshannon77
Membro

CTA Copywriting Tips

{Download Now} gets me all the time!  I almost alway Download Now.

0 Avaliação positiva
MGlenn
Membro

CTA Copywriting Tips

Claim here
Click here
Book time now

0 Avaliação positiva
CGabriel2
Membro

CTA Copywriting Tips

The free is a good hook. 

0 Avaliação positiva
JenMalins
Colaborador(a) | Parceiro Diamante
Colaborador(a) | Parceiro Diamante

CTA Copywriting Tips

It really depends on the audience. If it's B2C, I feel I can be more creative and fun with things like "Join the Tribe." B2B clients seem to appreciate a more straightforward approach, such as "Get the Guide."

0 Avaliação positiva
AParakh
Participante

CTA Copywriting Tips

Good to have a CTA for conversion

0 Avaliação positiva
KKamlager
Membro

CTA Copywriting Tips

Reserve Now

More Information

Contact Sales

0 Avaliação positiva
BRiback
Membro

CTA Copywriting Tips

Not enough companies apply personalization within CTA's.

0 Avaliação positiva
SKrause
Membro

CTA Copywriting Tips

Depends on what it is - if it's a video I usually put "watch now" if it's a content download I put "get the ebook" etc. 

0 Avaliação positiva
aagg
Membro

CTA Copywriting Tips

Access your PDF here

0 Avaliação positiva
ESingletary
Membro

CTA Copywriting Tips

Subscribe and Download Free Resources

0 Avaliação positiva
JT20
Membro | Parceiro Platinum
Membro | Parceiro Platinum

CTA Copywriting Tips

Ive always liked "more info" or when im on a insurance page they have "get free qoute" I dont wanna have to search for the qoute page is. 

0 Avaliação positiva
ajedavis
Membro

CTA Copywriting Tips

Discover more

0 Avaliação positiva
CPage513
Membro | Parceiro Elite
Membro | Parceiro Elite

CTA Copywriting Tips

"Download Now" 

"Engage With Us"

"Share Your Thoughts"  

0 Avaliação positiva
Anonymous
Não aplicável

CTA Copywriting Tips

I do not manage an online community but we do use CTA on our websites for white papers, quotes and to sign-up for our blog.

0 Avaliação positiva