HubSpot Marketing

JorieMunroe
Academy-Professor/in
Academy-Professor/in

CTA Copywriting Tips

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

 

Below are a few examples of the types of CTAs you might use in marketing materials:

  • Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
  • Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
  • Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

 

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

560 Antworten
SMcArthur
Teilnehmer/-in

CTA Copywriting Tips

I always wonder what grade level to write my copy to. Grade 10? Grade 4?

 

0 Upvotes
MargoSakova
Teilnehmer/-in

CTA Copywriting Tips

I'm aiming for grade 8, but it really depends on the context

 

BCarrascoLG2
Teilnehmer/-in

CTA Copywriting Tips

Gain Access or Gain Exclusive Access

0 Upvotes
Gautambhalla777
Mitglied

CTA Copywriting Tips

For more information sharing -: "I want to learn more"

For newsletters -: "I want to stay updated"

For new product features-:"I want to learn more about better product"

0 Upvotes
Yshannon77
Mitglied

CTA Copywriting Tips

{Download Now} gets me all the time!  I almost alway Download Now.

0 Upvotes
MGlenn
Mitglied

CTA Copywriting Tips

Claim here
Click here
Book time now

0 Upvotes
CGabriel2
Mitglied

CTA Copywriting Tips

The free is a good hook. 

0 Upvotes
JenMalins
Mitwirkender/Mitwirkende | Diamond Partner
Mitwirkender/Mitwirkende | Diamond Partner

CTA Copywriting Tips

It really depends on the audience. If it's B2C, I feel I can be more creative and fun with things like "Join the Tribe." B2B clients seem to appreciate a more straightforward approach, such as "Get the Guide."

0 Upvotes
AParakh
Teilnehmer/-in

CTA Copywriting Tips

Good to have a CTA for conversion

0 Upvotes
KKamlager
Mitglied

CTA Copywriting Tips

Reserve Now

More Information

Contact Sales

0 Upvotes
BRiback
Mitglied

CTA Copywriting Tips

Not enough companies apply personalization within CTA's.

0 Upvotes
SKrause
Mitglied

CTA Copywriting Tips

Depends on what it is - if it's a video I usually put "watch now" if it's a content download I put "get the ebook" etc. 

0 Upvotes
aagg
Mitglied

CTA Copywriting Tips

Access your PDF here

0 Upvotes
ESingletary
Mitglied

CTA Copywriting Tips

Subscribe and Download Free Resources

0 Upvotes
JT20
Mitglied | Platinum Partner
Mitglied | Platinum Partner

CTA Copywriting Tips

Ive always liked "more info" or when im on a insurance page they have "get free qoute" I dont wanna have to search for the qoute page is. 

0 Upvotes
ajedavis
Mitglied

CTA Copywriting Tips

Discover more

0 Upvotes
CPage513
Mitglied | Elite Partner
Mitglied | Elite Partner

CTA Copywriting Tips

"Download Now" 

"Engage With Us"

"Share Your Thoughts"  

0 Upvotes
Anonymous
Nicht anwendbar

CTA Copywriting Tips

I do not manage an online community but we do use CTA on our websites for white papers, quotes and to sign-up for our blog.

0 Upvotes
CDRonk
Mitglied

CTA Copywriting Tips

Download your free ebook

Sign up for free trial

Get a quote now

Sign up for the free webinar...

 

0 Upvotes
MTelepneff
Mitglied

CTA Copywriting Tips

 

Understand Your Reader And Understand Your Audience

You really shouldn’t sit down to write copy unless you first intimately understand your reader. And you want to know things like:

  • What keeps them up at night?
  • What are their problems?
  • What do they really want but they’re not getting?
  • How you can help them?

Do some basic research on your prospects, on your ideal customers and the people who are going to be reading your copywriting. Understand them deeply before you sit down and write. Doing it this way can ensure that you hit all the hot buttons when you’re writing.

FNasso
Teilnehmer/-in

CTA Copywriting Tips

Get your 14-day trial today 

Download our PDF now

 

CTA's must be spread across the page to make sure it's always accessible by the user and is within context

0 Upvotes