CTA Copywriting Tips

JorieMunroe
Inbound Professor

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

 

Below are a few examples of the types of CTAs you might use in marketing materials:

  • Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
  • Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
  • Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

 

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

193 Replies 193
BRiback
Member

Not enough companies apply personalization within CTA's.

0 Upvotes
SKrause
Member

Depends on what it is - if it's a video I usually put "watch now" if it's a content download I put "get the ebook" etc. 

0 Upvotes
aagg
Member

Access your PDF here

0 Upvotes
ESingletary
Member

Subscribe and Download Free Resources

0 Upvotes
JT20
Member | Platinum Partner

Ive always liked "more info" or when im on a insurance page they have "get free qoute" I dont wanna have to search for the qoute page is. 

0 Upvotes
ajedavis
Member

Discover more

0 Upvotes
CPage513
Member | Diamond Partner

"Download Now" 

"Engage With Us"

"Share Your Thoughts"  

0 Upvotes
DSchramm
Member

I do not manage an online community but we do use CTA on our websites for white papers, quotes and to sign-up for our blog.

0 Upvotes
CDRonk
Member

Download your free ebook

Sign up for free trial

Get a quote now

Sign up for the free webinar...

 

0 Upvotes
MTelepneff
Member

 

Understand Your Reader And Understand Your Audience

You really shouldn’t sit down to write copy unless you first intimately understand your reader. And you want to know things like:

  • What keeps them up at night?
  • What are their problems?
  • What do they really want but they’re not getting?
  • How you can help them?

Do some basic research on your prospects, on your ideal customers and the people who are going to be reading your copywriting. Understand them deeply before you sit down and write. Doing it this way can ensure that you hit all the hot buttons when you’re writing.

FNasso
Participant

Get your 14-day trial today 

Download our PDF now

 

CTA's must be spread across the page to make sure it's always accessible by the user and is within context

0 Upvotes
MAdviento
Member

Learn more

0 Upvotes
COcasio
Contributor

Apply Today!

Register Now!

More Information

Sign In

 

 

0 Upvotes
NMPohl
Contributor

I like something like 'Sign Up in 2 Clicks' - Gives you an expectation that the action you will take will be reasonable. 

0 Upvotes
TeeDeeDubya
Member

One of our most effective one was "I'm In!" when we did a post for our chairty partner.

0 Upvotes
EEllington
Member

put more information

0 Upvotes
SSuruchi
Member

Hi,

One of my favorite CTA is "Get your free copy today!" 

 

Thanks,

Soumya

0 Upvotes
lelst148
Participant

I now understadn why we have to create CTA to each stage of the customer journey.

0 Upvotes
bsorden
Participant

Claim My Offer, What's My Price, Continue Quote

0 Upvotes
RRochín
Member

Get yours!

0 Upvotes
MLamothe
Member

Start now, Join the community, Discover more, etc. 

0 Upvotes