Jul 11, 2021 8:16 AM - edited Aug 12, 2021 9:26 AM
As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.
Below are a few examples of the types of CTAs you might use in marketing materials:
What are your favorite phrases to use when pointing to different products or content offers?
*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy.
Jul 20, 2021 12:19 PM
Understand Your Reader And Understand Your Audience
You really shouldn’t sit down to write copy unless you first intimately understand your reader. And you want to know things like:
Do some basic research on your prospects, on your ideal customers and the people who are going to be reading your copywriting. Understand them deeply before you sit down and write. Doing it this way can ensure that you hit all the hot buttons when you’re writing.