HubSpot Marketing

JorieMunroe
Professor de Inbound
Professor de Inbound

CTA Copywriting Tips

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

 

Below are a few examples of the types of CTAs you might use in marketing materials:

  • Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
  • Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
  • Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

 

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

529 Respostas 529
BRiback
Membro

CTA Copywriting Tips

Not enough companies apply personalization within CTA's.

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SKrause
Membro

CTA Copywriting Tips

Depends on what it is - if it's a video I usually put "watch now" if it's a content download I put "get the ebook" etc. 

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aagg
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CTA Copywriting Tips

Access your PDF here

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ESingletary
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CTA Copywriting Tips

Subscribe and Download Free Resources

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JT20
Membro | Parceiro Platinum
Membro | Parceiro Platinum

CTA Copywriting Tips

Ive always liked "more info" or when im on a insurance page they have "get free qoute" I dont wanna have to search for the qoute page is. 

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ajedavis
Membro

CTA Copywriting Tips

Discover more

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CPage513
Membro | Parceiro Elite
Membro | Parceiro Elite

CTA Copywriting Tips

"Download Now" 

"Engage With Us"

"Share Your Thoughts"  

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Anonymous
Não aplicável

CTA Copywriting Tips

I do not manage an online community but we do use CTA on our websites for white papers, quotes and to sign-up for our blog.

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CDRonk
Membro

CTA Copywriting Tips

Download your free ebook

Sign up for free trial

Get a quote now

Sign up for the free webinar...

 

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MTelepneff
Membro

CTA Copywriting Tips

 

Understand Your Reader And Understand Your Audience

You really shouldn’t sit down to write copy unless you first intimately understand your reader. And you want to know things like:

  • What keeps them up at night?
  • What are their problems?
  • What do they really want but they’re not getting?
  • How you can help them?

Do some basic research on your prospects, on your ideal customers and the people who are going to be reading your copywriting. Understand them deeply before you sit down and write. Doing it this way can ensure that you hit all the hot buttons when you’re writing.

FNasso
Participante

CTA Copywriting Tips

Get your 14-day trial today 

Download our PDF now

 

CTA's must be spread across the page to make sure it's always accessible by the user and is within context

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MAdviento
Membro | Parceiro Platinum
Membro | Parceiro Platinum

CTA Copywriting Tips

Learn more

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COcasio
Colaborador(a)

CTA Copywriting Tips

Apply Today!

Register Now!

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NMPohl
Colaborador(a)

CTA Copywriting Tips

I like something like 'Sign Up in 2 Clicks' - Gives you an expectation that the action you will take will be reasonable. 

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TeeDeeDubya
Membro

CTA Copywriting Tips

One of our most effective one was "I'm In!" when we did a post for our chairty partner.

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EEllington
Membro

CTA Copywriting Tips

put more information

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SSuruchi
Membro

CTA Copywriting Tips

Hi,

One of my favorite CTA is "Get your free copy today!" 

 

Thanks,

Soumya

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lelst148
Participante

CTA Copywriting Tips

I now understadn why we have to create CTA to each stage of the customer journey.

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bsorden
Participante

CTA Copywriting Tips

Claim My Offer, What's My Price, Continue Quote

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RRochín
Membro

CTA Copywriting Tips

Get yours!

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MLamothe
Membro

CTA Copywriting Tips

Start now, Join the community, Discover more, etc. 

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