HubSpot Marketing

JorieMunroe
Inbound Professor
Inbound Professor

CTA Copywriting Tips

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

 

Below are a few examples of the types of CTAs you might use in marketing materials:

  • Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
  • Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
  • Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

 

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

328 Replies 328
COcasio
Contributor

CTA Copywriting Tips

Apply Today!

Register Now!

More Information

Sign In

 

 

0 Upvotes
NMPohl
Contributor

CTA Copywriting Tips

I like something like 'Sign Up in 2 Clicks' - Gives you an expectation that the action you will take will be reasonable. 

0 Upvotes
TeeDeeDubya
Member

CTA Copywriting Tips

One of our most effective one was "I'm In!" when we did a post for our chairty partner.

0 Upvotes
EEllington
Member

CTA Copywriting Tips

put more information

0 Upvotes
SSuruchi
Member

CTA Copywriting Tips

Hi,

One of my favorite CTA is "Get your free copy today!" 

 

Thanks,

Soumya

0 Upvotes
lelst148
Participant

CTA Copywriting Tips

I now understadn why we have to create CTA to each stage of the customer journey.

0 Upvotes
bsorden
Participant

CTA Copywriting Tips

Claim My Offer, What's My Price, Continue Quote

0 Upvotes
RRochín
Member

CTA Copywriting Tips

Get yours!

0 Upvotes
MLamothe
Member

CTA Copywriting Tips

Start now, Join the community, Discover more, etc. 

0 Upvotes
Chaudhary
Member

CTA Copywriting Tips

Let's Connnect!

0 Upvotes
SSaeger
Member

CTA Copywriting Tips

Yes!
0 Upvotes
Ash11
Member

CTA Copywriting Tips

"Claim Offer" "Claim Your Free eBook Now"

0 Upvotes
JOBrien3
Member

CTA Copywriting Tips

Some of my favorites to use are things like "Get a Quote" or "Tune In" (for instance for a podcast) depending on the context of the CTA and the offer attached.

LJones8
Member

CTA Copywriting Tips

Learn more, sign up today, free offer

 

0 Upvotes
GarethPittHart
Member

CTA Copywriting Tips

Build Your Better Self. Create the New You. Grow Now. 

 

Free Self Renewal. Last Chance.

MBouwmeester
Member

CTA Copywriting Tips

It depends on the situation, but I like to use 'Find Out More', 'Share Your Thoughts'.

0 Upvotes
ARahbek
Participant

CTA Copywriting Tips

We use "CTV" Call To Value. 

Instead of using Action - we believe it incentivises people more to use Value. 

Example: 

Learn more --> Be an expert in .... 

Join us --> Get the latest insights 

ACrouch
Contributor

CTA Copywriting Tips

I love that! "Call To Value" can also be a constant reminder for us to keep adding value to those we market to in the forefront of our strategies. 

0 Upvotes
YDou
Participant

CTA Copywriting Tips

get the free guide now

apurva
Member

CTA Copywriting Tips

Ecommerce: Buy, Shop, Order, Reserve, Save, Add to Cart, Pick, View
SaaS conversion: Try, Get Started, Subscribe, Sign Up
Non-profit conversion: Donate, Commit, Volunteer, Adopt, Give, Support
Newsletter or community: Subscribe, Join, Sign Up, Refer,
Freebie giveaway: Download, Get, Grab, Claim, Take advantage of
General: Learn More, See More, See How, Start, Find Out, Check it Out, Click here, Continue, Swipe Up,

CmmWatson
Participant

CTA Copywriting Tips

Nice job - this is the perfect list. 

 

 

0 Upvotes