HubSpot Marketing

JorieMunroe
Formateur inbound
Formateur inbound

CTA Copywriting Tips

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

 

Below are a few examples of the types of CTAs you might use in marketing materials:

  • Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
  • Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
  • Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

 

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

575 Réponses
CGabriel2
Membre

CTA Copywriting Tips

The free is a good hook. 

0 Votes
JenMalins
Contributeur | Partenaire solutions Diamond
Contributeur | Partenaire solutions Diamond

CTA Copywriting Tips

It really depends on the audience. If it's B2C, I feel I can be more creative and fun with things like "Join the Tribe." B2B clients seem to appreciate a more straightforward approach, such as "Get the Guide."

0 Votes
AParakh
Participant

CTA Copywriting Tips

Good to have a CTA for conversion

0 Votes
KKamlager
Membre

CTA Copywriting Tips

Reserve Now

More Information

Contact Sales

0 Votes
BRiback
Membre

CTA Copywriting Tips

Not enough companies apply personalization within CTA's.

0 Votes
SKrause
Membre

CTA Copywriting Tips

Depends on what it is - if it's a video I usually put "watch now" if it's a content download I put "get the ebook" etc. 

0 Votes
aagg
Membre

CTA Copywriting Tips

Access your PDF here

0 Votes
ESingletary
Membre

CTA Copywriting Tips

Subscribe and Download Free Resources

0 Votes
JT20
Membre | Partenaire solutions Platinum
Membre | Partenaire solutions Platinum

CTA Copywriting Tips

Ive always liked "more info" or when im on a insurance page they have "get free qoute" I dont wanna have to search for the qoute page is. 

0 Votes
ajedavis
Membre

CTA Copywriting Tips

Discover more

0 Votes
CPage513
Membre | Partenaire solutions Elite
Membre | Partenaire solutions Elite

CTA Copywriting Tips

"Download Now" 

"Engage With Us"

"Share Your Thoughts"  

0 Votes
Anonymous
Non applicable

CTA Copywriting Tips

I do not manage an online community but we do use CTA on our websites for white papers, quotes and to sign-up for our blog.

0 Votes
CDRonk
Membre

CTA Copywriting Tips

Download your free ebook

Sign up for free trial

Get a quote now

Sign up for the free webinar...

 

0 Votes
MTelepneff
Membre

CTA Copywriting Tips

 

Understand Your Reader And Understand Your Audience

You really shouldn’t sit down to write copy unless you first intimately understand your reader. And you want to know things like:

  • What keeps them up at night?
  • What are their problems?
  • What do they really want but they’re not getting?
  • How you can help them?

Do some basic research on your prospects, on your ideal customers and the people who are going to be reading your copywriting. Understand them deeply before you sit down and write. Doing it this way can ensure that you hit all the hot buttons when you’re writing.

FNasso
Participant

CTA Copywriting Tips

Get your 14-day trial today 

Download our PDF now

 

CTA's must be spread across the page to make sure it's always accessible by the user and is within context

0 Votes
MAdviento
Membre | Partenaire solutions Platinum
Membre | Partenaire solutions Platinum

CTA Copywriting Tips

Learn more

0 Votes
COcasio
Contributeur

CTA Copywriting Tips

Apply Today!

Register Now!

More Information

Sign In

 

 

0 Votes
NMPohl
Contributeur

CTA Copywriting Tips

I like something like 'Sign Up in 2 Clicks' - Gives you an expectation that the action you will take will be reasonable. 

0 Votes
TeeDeeDubya
Membre

CTA Copywriting Tips

One of our most effective one was "I'm In!" when we did a post for our chairty partner.

0 Votes
EEllington
Membre

CTA Copywriting Tips

put more information

0 Votes
SSuruchi
Membre

CTA Copywriting Tips

Hi,

One of my favorite CTA is "Get your free copy today!" 

 

Thanks,

Soumya

0 Votes