HubSpot Marketing

JorieMunroe
Profesor inbound
Profesor inbound

CTA Copywriting Tips

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

 

Below are a few examples of the types of CTAs you might use in marketing materials:

  • Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
  • Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
  • Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

 

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

563 Respuestas 563
CDRonk
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CTA Copywriting Tips

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MTelepneff
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CTA Copywriting Tips

 

Understand Your Reader And Understand Your Audience

You really shouldn’t sit down to write copy unless you first intimately understand your reader. And you want to know things like:

  • What keeps them up at night?
  • What are their problems?
  • What do they really want but they’re not getting?
  • How you can help them?

Do some basic research on your prospects, on your ideal customers and the people who are going to be reading your copywriting. Understand them deeply before you sit down and write. Doing it this way can ensure that you hit all the hot buttons when you’re writing.

FNasso
Participante

CTA Copywriting Tips

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CTA's must be spread across the page to make sure it's always accessible by the user and is within context

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MAdviento
Miembro | Partner nivel Platinum
Miembro | Partner nivel Platinum

CTA Copywriting Tips

Learn more

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COcasio
Colaborador

CTA Copywriting Tips

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NMPohl
Colaborador

CTA Copywriting Tips

I like something like 'Sign Up in 2 Clicks' - Gives you an expectation that the action you will take will be reasonable. 

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TeeDeeDubya
Miembro

CTA Copywriting Tips

One of our most effective one was "I'm In!" when we did a post for our chairty partner.

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EEllington
Miembro

CTA Copywriting Tips

put more information

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SSuruchi
Miembro

CTA Copywriting Tips

Hi,

One of my favorite CTA is "Get your free copy today!" 

 

Thanks,

Soumya

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lelst148
Participante

CTA Copywriting Tips

I now understadn why we have to create CTA to each stage of the customer journey.

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bsorden
Participante

CTA Copywriting Tips

Claim My Offer, What's My Price, Continue Quote

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RRochín
Miembro

CTA Copywriting Tips

Get yours!

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MLamothe
Miembro

CTA Copywriting Tips

Start now, Join the community, Discover more, etc. 

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Chaudhary
Miembro

CTA Copywriting Tips

Let's Connnect!

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SSaeger
Miembro

CTA Copywriting Tips

Yes!
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Ash11
Miembro

CTA Copywriting Tips

"Claim Offer" "Claim Your Free eBook Now"

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JOBrien3
Miembro

CTA Copywriting Tips

Some of my favorites to use are things like "Get a Quote" or "Tune In" (for instance for a podcast) depending on the context of the CTA and the offer attached.

LJones8
Miembro

CTA Copywriting Tips

Learn more, sign up today, free offer

 

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GarethPittHart
Miembro

CTA Copywriting Tips

Build Your Better Self. Create the New You. Grow Now. 

 

Free Self Renewal. Last Chance.

MBouwmeester
Miembro

CTA Copywriting Tips

It depends on the situation, but I like to use 'Find Out More', 'Share Your Thoughts'.

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ARahbek
Participante

CTA Copywriting Tips

We use "CTV" Call To Value. 

Instead of using Action - we believe it incentivises people more to use Value. 

Example: 

Learn more --> Be an expert in .... 

Join us --> Get the latest insights