CTA Copywriting Tips

[JorieMunroe]

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

Below are a few examples of the types of CTAs you might use in marketing materials:

• Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
• Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
• Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

[MTelepneff]

Understand Your Reader And Understand Your Audience

You really shouldn’t sit down to write copy unless you first intimately understand your reader. And you want to know things like:

• What keeps them up at night?
• What are their problems?
• What do they really want but they’re not getting?
• How you can help them?

Do some basic research on your prospects, on your ideal customers and the people who are going to be reading your copywriting. Understand them deeply before you sit down and write. Doing it this way can ensure that you hit all the hot buttons when you’re writing.

[FNasso]

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CTA's must be spread across the page to make sure it's always accessible by the user and is within context

[MAdviento]

Learn more

[COcasio]

Apply Today!

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More Information

Sign In

[NMPohl]

I like something like 'Sign Up in 2 Clicks' - Gives you an expectation that the action you will take will be reasonable. 

[TeeDeeDubya]

One of our most effective one was "I'm In!" when we did a post for our chairty partner.

[EEllington]

put more information

[SSuruchi]

Hi,

One of my favorite CTA is "Get your free copy today!" 

Thanks,

Soumya

[lelst148]

I now understadn why we have to create CTA to each stage of the customer journey.

[bsorden]

Claim My Offer, What's My Price, Continue Quote

[RRochín]

Get yours!

[MLamothe]

Start now, Join the community, Discover more, etc. 

[Chaudhary]

Let's Connnect!

[SSaeger]

Yes!

[Ash11]

"Claim Offer" "Claim Your Free eBook Now"

[JOBrien3]

Some of my favorites to use are things like "Get a Quote" or "Tune In" (for instance for a podcast) depending on the context of the CTA and the offer attached.

[LJones8]

Learn more, sign up today, free offer

[GarethPittHart]

Build Your Better Self. Create the New You. Grow Now. 

Free Self Renewal. Last Chance.

[MBouwmeester]

It depends on the situation, but I like to use 'Find Out More', 'Share Your Thoughts'.

[ARahbek]

We use "CTV" Call To Value. 

Instead of using Action - we believe it incentivises people more to use Value. 

Example: 

Learn more --> Be an expert in .... 

Join us --> Get the latest insights 

[ACrouch]

I love that! "Call To Value" can also be a constant reminder for us to keep adding value to those we market to in the forefront of our strategies.