Jul 11, 20218:16 AM - edited Aug 12, 20219:26 AM
Inbound Professor
CTA Copywriting Tips
As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.
Below are a few examples of the types of CTAs you might use in marketing materials:
Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.
What are your favorite phrases to use when pointing to different products or content offers?
Some of my favorites to use are things like "Get a Quote" or "Tune In" (for instance for a podcast) depending on the context of the CTA and the offer attached.
I actually think that it is really hard o create a short CTA which on the one hand says it all but on the other hand is short and simple. Hence, I often go with "find more information" or similar things.
I think you can take out the word find and simplify it to "more information". They do not need to find more information because, with the button, you already told them where to look. I hope this helps.