jul 11, 20218:16 AM - editado ago 12, 20219:26 AM
Professor de Inbound
CTA Copywriting Tips
As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.
Below are a few examples of the types of CTAs you might use in marketing materials:
Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.
What are your favorite phrases to use when pointing to different products or content offers?
Some of my favorite CTA phrases, in addition to the ones mentioned, include: "Get Started," "Discover," "Save Your Spot," "See It in Action," and "Claim Your Offer."
Each of these CTAs is designed to match specific content types and marketing goals, emphasizing the importance of tailoring your CTA to the action you want your audience to take. It's all about making the next steps clear, engaging, and irresistible. What CTAs have you found to be the most effective in your campaigns? I'm always looking for new ideas and inspiration!
A CTA that induces your intended response from a customer would include time sensitive wording such as
"claim now" "new/limited offer" The answer to any one of their many dilemmas should be found in your CTA. Also consider having contrasting colors & font sizing, making whats most important on the site stand out.
Use Action-Oriented Verbs: Start your CTA with a verb that encourages action, such as "Download," "Subscribe," "Join," "Discover," or "Start." This prompts the user to take the next step.
Create a Sense of Urgency: Use time-sensitive language to make your audience feel they need to act now. Phrases like "Offer ends soon," "Limited time," or "Act now" can increase the click-through rate.
Be Specific About the Benefit: Clearly state what the user will get by taking action. For instance, "Get Your Free Ebook" is more compelling than just "Download."
Keep it Short and Sweet: A CTA should be concise and to the point. Aim for no more than five to seven words to keep the message clear and impactful.
One must remember to continually analyze performance metrics and be willing to adjust the CTAs based on user behavior and feedback. Testing and refining our approach over time will help optimize the CTAs copy for maximum impact.
