As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.
Below are a few examples of the types of CTAs you might use in marketing materials:
Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.
What are your favorite phrases to use when pointing to different products or content offers?
CTA's are used all of the time with website building and promoting your own products to your customers or even potential leads, SOme of my favorite to use are..
"Claim offer today only!" "Join us for free" "Sign up for our newsletter."
The choice of phrase should align with your brand's tone and the specific product or content you are promoting. It's essential to be clear, concise, and enticing to encourage user engagement and conversions.
Hello HubSpot community, my favorite CTA's are: Learn More, Get More Info, Book Now, and Plan Now. There are so many that you have to test just like Dory says in the CTA video lesson. This also goes for any type of marketing or campaign it is important to have great CTA's.
"Customize Your Alerts and Let Technology Work for You!"
"Select Your Perfect Plan and Start Your Projects!"
Action-Oriented CTA:
"Call Now and Book Your Appointment!"
"Fill Out the Form and Download Our Brochure!"
"Add to Cart and Get a Special Gift!"
Social Sharing CTA:
"Share Our Great Content with Your Friends!"
"Share Your Experiences with #HubspotCommunity!"
"Connect with Us and Stay Updated!"
Simple and Clear CTA:
"Buy Now"
"Explore Today"
"Free Trial"
"Sign Up"
"Discover"
CTAs should be compelling messages that encourage the desired action and capture the reader's attention. Additionally, the color and placement of the button containing the CTA are crucial to attracting users and increasing clicks. Depending on your target audience and marketing campaign, it's essential to determine the appropriate CTA strategy.
