Jul 11, 20218:16 AM - edited Aug 12, 20219:26 AM
HubSpot Employee
CTA Copywriting Tips
As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.
Below are a few examples of the types of CTAs you might use in marketing materials:
Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.
What are your favorite phrases to use when pointing to different products or content offers?
I think with any CTA, the most effective are phrases that let the audience know that they're the one in charge of their decisions and also what they're receiving from their decision. That's why some CTAs work so well for example:
The phrase "Try for Free" will always catch my attention. Trials can very helpful in many situations, but be cautious of free trials that will charge your credit/debit cards after the trial ends.
My favorite CTA's are these: Our best offer yet! Sale ends soon, hurry and act now! Buy one get one free for a limited time etc. These are a few of the ones I see.
These CTAs most often times move me to take the specific action, especially the free trial. If I have the opportunity to try something before I buy, I'll take it!
Although I havent used CTAs in profession as of yet, some of my personal favorite CTAs are "claim seats now", "reserve your spot", "buy ticket now", "limited seats available" because I am an avid concert go-er.
CTAs I like are Limited time offer!” or “Join now for exclusive access!” Both of these are straightforward and encourage people to try the product. I also like “Claim” to motivate users to engage.
My favorite CTAs are 'Get Started Today,' which creates a sense of urgency, and 'Discover More,' as it invites curiosity. I also like 'Sign Up Now' for encouraging quick action and 'Try It Free' to lower the barrier for new users. These phrases effectively motivate people to engage
In my marketing approach, I favor CTAs that are both engaging and straightforward. Phrases like "Get Started Now" create a sense of immediacy, while "Discover More" invites deeper exploration. I also use "Sign Up Today" to build urgency and "See It in Action" for showcasing demos. For content offers, "Download Your Free Guide" clearly communicates value. These tailored CTAs help drive action and effectively guide potential customers.
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