HubSpot Marketing

JorieMunroe
Formateur inbound
Formateur inbound

CTA Copywriting Tips

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

 

Below are a few examples of the types of CTAs you might use in marketing materials:

  • Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
  • Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
  • Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

 

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

529 Réponses
LT99
Membre

CTA Copywriting Tips

A CTA that induces your intended response from a customer would include time sensitive wording such as 

"claim now" "new/limited offer" The answer to any one of their many dilemmas should be found in your CTA. Also consider having contrasting colors & font sizing, making whats most important on the site stand out.

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Ifeanyi
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CTA Copywriting Tips

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rmalhotra7
Membre

CTA Copywriting Tips

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AWilliams918
Membre

CTA Copywriting Tips

They must be very clear and simple.

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KohFujimoto
Membre

CTA Copywriting Tips

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PeiyaoXiao
Membre

CTA Copywriting Tips

Direct, short, memorable.

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TSpitko
Membre

CTA Copywriting Tips

they must be clear and simple

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QRYe
Membre

CTA Copywriting Tips

Simple and clear, logical

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YWang62
Participant

CTA Copywriting Tips

  1. Use Action-Oriented Verbs: Start your CTA with a verb that encourages action, such as "Download," "Subscribe," "Join," "Discover," or "Start." This prompts the user to take the next step.

  2. Create a Sense of Urgency: Use time-sensitive language to make your audience feel they need to act now. Phrases like "Offer ends soon," "Limited time," or "Act now" can increase the click-through rate.

  3. Be Specific About the Benefit: Clearly state what the user will get by taking action. For instance, "Get Your Free Ebook" is more compelling than just "Download."

  4. Keep it Short and Sweet: A CTA should be concise and to the point. Aim for no more than five to seven words to keep the message clear and impactful.

DSears
Participant

CTA Copywriting Tips

Tips for a quality CTA are making sure its in the F line of view, use action words, and know your audience.

If youre looking for quanity over quality, put it at the top of information. If youre looking at quality, put it below your short details.

SEscolero
Contributeur

CTA Copywriting Tips

One must remember to continually analyze performance metrics and be willing to adjust the CTAs based on user behavior and feedback. Testing and refining our approach over time will help optimize the CTAs copy for maximum impact.

SSalvemini
Membre

CTA Copywriting Tips

Some tips for CTA copywriting includes:

  1. know your audience 
  2. emphasize benefits 
  3. use action words 
  4. be clear
0 Votes
SMerc
Membre

CTA Copywriting Tips

While CTAs are simple buttons that guide a certain action, the following should be kept in mind to ensure effectiveness:

 

  1. Make Sure You Have A Visible CTA
  2. Use Action-Oriented Language
  3. Keep Your CTA Short
  4. Create A Sense Of Urgency With Time-Oriented Wording
  5. Don't Offer Choices (Keep the offer simple and singular)

 

0 Votes
SGuglani
Membre

CTA Copywriting Tips

Keeping in short and simple (taking cue 😉)

1. Be clear

2. Action words that impact

3. Sense of urgency (creating that FOMO)

4. Highlight the "value" derived for customers

5. A/B testing to help refine

0 Votes
Tems
Participant

CTA Copywriting Tips

Short CTAs are crucial for driving action. Use concise language that communicates the desired action and its benefits. Create urgency or appeal to emotions to motivate immediate response. Test different variations to optimize effectiveness

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elbek0311
Participant

CTA Copywriting Tips

In my opinion, try for free is more attractive becase I have tried some free option.

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PCorcoran
Contributeur

CTA Copywriting Tips

I think the phrase 'learn more' is the best one to use as it is simple but effective.

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HSoto7
Membre

CTA Copywriting Tips

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CLobo1
Contributeur

CTA Copywriting Tips

Here are some unique CTAs that prompted actions -

- Save your spot

- Reserve your seat

- Enroll now

- Get your free copy

- Download your eBook

- Submit your information

- RSVP Now

- Book your spot

BLeal
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CTA Copywriting Tips

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