CTA Copywriting Tips

JorieMunroe
Inbound Professor

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

 

Below are a few examples of the types of CTAs you might use in marketing materials:

  • Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
  • Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
  • Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

 

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

148 Replies 148
UIngar
Member

It is important for business to provide promotions so new coustomers can be introduced into the company. The best CTA I have used multiple times for different organizations is Try for free, I find the free membership/trial very useful when choosing a product or trusiting a company. The free incentivizes coustomers to try thier product at no cost for a termorary time whcih usually follows up with other promotions, and I am more likley to purchase teh service. Also the buy-on-get-one-free option is also a very good tactic when shopping as the other product is free giving no cost. 

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