HubSpot Marketing

JorieMunroe
Inbound Professor
Inbound Professor

CTA Copywriting Tips

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

 

Below are a few examples of the types of CTAs you might use in marketing materials:

  • Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
  • Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
  • Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

 

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

RCabanjin
Participant

CTA Copywriting Tips

depends on your end goal. It could me Learn More, Start Now, Save Now...

0 Upvotes
kannitha
Member

CTA Copywriting Tips

I prefer "Try for free" because it provides the customer on what benefit they will receive after clicking on the button

0 Upvotes
gibranding
Participant

CTA Copywriting Tips

I like "Claim for Offer" or "Get it Free"

0 Upvotes
NTelecky
Contributor

CTA Copywriting Tips

"Show me"  or "Start free"

0 Upvotes
HBahsoun
Member

CTA Copywriting Tips

We try to actually describe the action intended and include a temporality (now, in XX secs, etc...)

Beyond that, we try to keep it as concise as possible and not use complex words

KS2022
Contributor

CTA Copywriting Tips

We use Hubspot as a way to engage prospective employees, so we use CTAs a bit differently. We use 'apply now' ,  'join us' , 'subscribe', or 'learn more' most often, but I love the ideas below like 'get started today' or 'go for it' those are super fun

NTelecky
Contributor

CTA Copywriting Tips

I like "go for it"

KBallard
Participant

CTA Copywriting Tips

"Register Today"

0 Upvotes
BTownshend
Participant

CTA Copywriting Tips

"Try" definitely works well for us. 

HIm
Member

CTA Copywriting Tips

Regitster now and get 10% discount! 

0 Upvotes
LLabissiere
Participant

CTA Copywriting Tips

join us

0 Upvotes
PTurner
Member

CTA Copywriting Tips

Get started, now!

0 Upvotes
SMalcom
Member

CTA Copywriting Tips

Join Today! Subscribe Now! Learn more.

0 Upvotes
AmirWagih
Contributor | Gold Partner
Contributor | Gold Partner

CTA Copywriting Tips

Using smart content to personalize CTAs is an effective practice.

0 Upvotes
MMalo
Member

CTA Copywriting Tips

Get started today! Learn more

0 Upvotes
AHill5
Member

CTA Copywriting Tips

I like the idea and feel of "claim now," and "join us." Join us seems warm and approachable/friendly and claim now seems to apply more value to the gift, content, appointment, etc., that you're offering.  🐵

IPeretrutov
Member

CTA Copywriting Tips

Go for it! 

JacobGarcia16
Member

CTA Copywriting Tips

"A boost Promotion only available today" is a phrase a company I worked for would implement all the time.

YAngouolopes
Member

CTA Copywriting Tips

I see that CTA is really important but I would lone to learn more about it with some more examples. 

0 Upvotes
HRamirez3
Member

CTA Copywriting Tips

get started and learn more

0 Upvotes