HubSpot Marketing

JorieMunroe
HubSpot Employee
HubSpot Employee

CTA Copywriting Tips

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

 

Below are a few examples of the types of CTAs you might use in marketing materials:

  • Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
  • Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
  • Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

 

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy. 

605 Replies 605
JAdnan
Member

CTA Copywriting Tips

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

 

Below are a few examples of the types of CTAs you might use in marketing materials:

  • Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
  • Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
  • Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

0 Upvotes
FMicah
Contributor

CTA Copywriting Tips

Have you tried this?

Did you know?

How to...

0 Upvotes
PVilla21
Participant

CTA Copywriting Tips

My favortie phrases to use are:

  • Sign up now!
  • Learn more.
  • Any BOGOs
  • Try free today!
  • Limited time only
0 Upvotes
KimTenove
Member

CTA Copywriting Tips

My favs include:

- Learn more

- Try Today

- Free gift w/sign up

- Exclusive offers

0 Upvotes
BKahsay
Member

CTA Copywriting Tips

My absolute favorite is "Act now!"

SClarke3
Member

CTA Copywriting Tips

My top choices would be

  1. Learn more
  2. Start Saving
  3. Free gift/Free trial
  4. Exclusive Offer
JBurklund
Member

CTA Copywriting Tips

"50% off" or "BOGO" get my attention immediately. 

0 Upvotes
DLee0
Member

CTA Copywriting Tips

some of my favorite phrases when seeing different content offers are " free trials", subscribe and get 30% off" "buy 1 get 1 free"

0 Upvotes
BPiri
Participant

CTA Copywriting Tips

I think with any CTA, the most effective are phrases that let the audience know that they're the one in charge of their decisions and also what they're receiving from their decision. That's why some CTAs work so well for example:

 

  • Claim your free trail
  • Join our newsletter 
  • Subscribe for %15 off
  • Learn more
0 Upvotes
MEdwards8
Member

CTA Copywriting Tips

The phrase "Try for Free" will always catch my attention. Trials can very helpful in many situations, but be cautious of free trials that will charge your credit/debit cards after the trial ends.

0 Upvotes
igrandy
Member

CTA Copywriting Tips

My favorite CTA are the "free trial now" or discount or free shipping, give you a sense of getting something with paying money or much money

0 Upvotes
ALimb8
Member

CTA Copywriting Tips

My favorite CTA's are these: Our best offer yet! Sale ends soon, hurry and act now! Buy one get one free for a limited time etc. These are a few of the ones I see.

0 Upvotes
MMONTOYA3
Member

CTA Copywriting Tips

Favorite CTA Phrases:

- Download Now

- Unlock Exclusive Content

- Get Started Today

- Claim Free Offer

0 Upvotes
OhHeyBritt
Participant

CTA Copywriting Tips

A few of my favorite phrases used for CTAs are:

"Start Your Free Trial"

"Discover More"

"Limited Time Offer"

These CTAs most often times move me to take the specific action, especially the free trial. If I have the opportunity to try something before I buy, I'll take it!

JanLaw
Member

CTA Copywriting Tips

Although I havent used CTAs in profession as of yet, some of my personal favorite CTAs are "claim seats now", "reserve your spot", "buy ticket now", "limited seats available" because I am an avid concert go-er.

dbolah
Member

CTA Copywriting Tips

I like "discover more" ,"read more", and "talk to us" because it invokes my curiosity on why I should invest my time and/or money into their product.

RConsignado
Participant

CTA Copywriting Tips

Know More

Free Download

Free Trial for 14 days

Get Your Free Gift Today

0 Upvotes
KLaset
Member

CTA Copywriting Tips

CTAs I like are Limited time offer!” or “Join now for exclusive access!” Both of these are straightforward and encourage people to try the product. I also like “Claim” to motivate users to engage.

0 Upvotes
KGarcia02
Participant

CTA Copywriting Tips

My favorite CTAs are 'Get Started Today,' which creates a sense of urgency, and 'Discover More,' as it invites curiosity. I also like 'Sign Up Now' for encouraging quick action and 'Try It Free' to lower the barrier for new users. These phrases effectively motivate people to engage

Yadnan
Member

CTA Copywriting Tips

In my niche market, the most relevant CTA is contact WhatsApp
because we want to find out more about our consumers' needs before purchasing goods

0 Upvotes