In this course, you’ll learn the fundamentals of lead management, and how to develop an effective strategy that aligns how your marketing and sales teams can work together to turn more leads into customers. By the end of this course, you’ll be able to:
Develop an effective lead management strategy,
Organize leads with segmentation and lead qualification,
Automate engagement with lead nurturing,
Prioritize sales-ready leads with lead scoring and lead routing, and
Measure the success of your lead management efforts.
You’ll also find quizzes and practical exercises throughout the course to test your knowledge and put your learnings into action.
If you have any questions as you’re taking the course, feel free to reach out! Happy learning and hope you enjoy. 🙂