What makes a good pop-up form? What gets users clicking?
Here are some of my favorite pro-tips to keep in mind when building your pop-up form:
1. Offer something relevant and valuable.
To boost engagement with your pop-up as well as enhance the experience that someone has on your site, be sure to offer something that is both valuable and relevant to them, given the page that they're on.
For example, if visitors are scrolling through one of your pillar pages, try offering them a downloadble version or cheat sheet once they reach halfway down the page.
2. Think about the way people engage with your pages.
Be strategic about the timing and trigger of your pop-ups. Think about the way that visitors interact with certain types of pages on your site. For instance, when someone engages with a blog post, they do so by scrolling down the page as they read the content. If you want to catch your visitors while they're most engaged, then you should customize your pop-up to appear when someone has scrolled halfway down the page.
3. Use language that's specific, actionable, and human.
Specific: Specify exactly what a visitor is going to get if they click on your pop-up. Don't tell them it's a guide; tell them it's a 10-page guide with actionable tips. Don't encourage them to join your email list; ask if they'd be okay with getting two to three emails on a given topic per week
Actionable: Let visitors know exactly what you'd like them to do. Instead of "Click Here," try "Download our Free Guide," or better yet, "Get my Free Guide." Craft a compelling call-to-action that will inspire your visitors to take action.
Human: Remind visitors that there's a real person behind the pop-up form. Use colloquial language to make your forms friendly. Instead of "Join our email list," try "Mind if we email you twice a week?" Instead of "Subscribe to our blog," try "We'd be happy to notify you whenever we publish new articles."
4. Don't ruin the mobile experience.
Overall, embracing the mobile mindset means ensuring that the entire customer journey is responsive, relevant, actionable, and frictionless.
What are your favorite tips and tricks for building effective pop-ups? Sound off in the thread below!
